Privacy enhancement strategies

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Privacy enhancement strategies

• Peter Coroneos
• Chief Executive
• Internet Industry Association (IIA)

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The hallmark of disruptivitythe traditional
ways wont work
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Enhancement

• Regulatory controls
• Business practices
• Enhancement technologies

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Co-regulation

• Moderates the weaknesses of pure self regulation
  and interventionist top down systems
• Leverages the strengths of a statutory
  industry-wide safety net and the flexibility of
  codes

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Business practices

• Long term relations imply mutual respect
• Informed consent must permate
• Permission based is best practice

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Enhancement technologies

• Empowerment is the key
• User choice
• Customisation

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Acxiom PrivacyPLUS

• Allows companies to recognise uniquely each
  customer
• uses either a real-time software solution
  available as an Application Server Provider (ASP)
  service an on-site black-box service or as a
  fully licenced software solution for
  establishing and maintaining consumer preferences
• www.acxiom.com.au

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PGP

• Public key encryption -method of security and
  authentication
• Security is another dimension of privacy
• US school holidays 4 weeks ago - 600 increase in
  cracking activities
• Identity theft an issue

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P3P

• W3C initiative
• Sponsored by industry heavyweights
• an open platform - vendors can plug into to
  provide a cu
• IE6 - dialog box in prefs and software will
  assist, giveaway email address, cookies

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Webfree etc.

• Banner ads, cookies

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IIA draft Code

• www.iia.net.au/privacylaunch.html

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www.iia.net.au