Asia and The Pacific Incubator Conference

1
Asia and The Pacific Incubator Conference

• The Practice of Technology Transfer
• Promotion Organization in China
• Dr. Liu Zhengping, general manager
• Shanghai Co-way International Technology Transfer
  Center
• Shanghai, P.R.China

2
Content

• 1.The Development of Technology Transfer (TT) in
  China
• 2.TT promotion organizations (TTPO)
• 3.Cooperation proposals

3
Technology Transfer (TT)

• 1 Vertical technology transfer
• Research? achievements (patent, know-how,
  etc.) ?industry test ? commercialization and
  industrialization
• 2 Horizontal technology transfer
• (1) Industrialized technology transfer among
  different industries new technology application
  from one industry to another industry
• (2) technology transfer between different
  geographic regions

4
Transnational transfer of technology

• Transnational transfer of technology is
  one of the most important features in a global
  economy.

• Complete plants and equipment import
• International License
• Joint venture with technology transfer
• Foreign Direct investment with technology
  transfer
• Joint research
• International training program, expert exchange
  and education

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The Development of TT in China

• First Stage 1950-1978 technology import
  stage
• Features
• TTT play dominant role
• TT forms Complete plants and equipment import
• technology supplier Former USSR and other East
  Europe countries
• Technology field heavy industry
• TT is operated mainly by the Government
• TT export African countries
• Domestic TT is not developed.

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The Development of TT in China

• Second Stage 1979-1992 transfer stage
• Features
• TTT still play an important role, but TTT forms
  are diversified.
• Government is still the main player in TT, but
  enterprises and companies began to participate in
  TT.
• Technology supplier USA, Japan, France, German,
  UK, Italy, Swiss land and etc.
• Technology field light industry and heavy
  industry
• TT export is increased.
• Domestic TT and innovation are paid more
  attention and domestic TT market emerged.

7
The Development of TT in China

• Third Stage from 1992 to now innovation stage
• Features
• Domestic TT and innovation is the main task, at
  the same time TTT continues to develop.
• Government still play an important role in
  innovation and TT, but the role of market in TT
  is increasing rapidly. Enterprises and RD
  company actively participated in TT.
• IPR law system is established and IPR protection
  improved step by step.
• RD is increased, and innovation tools, such as
  Science Technology Park, Incubator and Venture
  Capital are developed.
• Diverse TT promotion organization are
  established.
• The amount of domestic TT and TTT increased
  rapidly.

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TT from 1990 to 2005 in China

• 2005 reached to 20 billion USD (not including
  TTT)

9
TT from 1990 to 2005 in Beijing
2005 reached to 6.5 billion USD (not including
TTT)
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TT promotion organization (TTPO) in China
TTPO is on the increase

• A large number of TTPO established in China
  in recent 10 years.
• State-owned
• Market oriented

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State-owed TTPO

• 1. China Academy of Science
• 3 TTPO (Beijing, Shanghai, Shenyang) are
  established in 2002 and 2003
• main services linkage between Academy and
  Industries
• 2. Ministry of Education (University based)
• 9 TechTrans Centers are established from 1998
  to now.
• main services project screening, agent and
  incubation
• 3. Ministry of Science and Technology
• 4 technology exchange bureau (Shanghai,
  North, Shenyang, Wuhan) are established from
  1993.
• main service technology transfer
  registration and management

12
Market oriented TTPO

• such as
• Shanghai Co-way International Technology Transfer
  Center
• International Technology Transfer Center of
  Tsinghua University ( Coway International
  TechTrans Company)

13
Shanghai Co-way Profile
Shareholders

• Established in Zhangjiang Hi-Tech Park in Dec,
  2001
• Shanghai Technology Innovation Center
• Shanghai Zhangjiang Hi-Tech Park Development Co.,
  Ltd.
• Shanghai AoWei Technology Development Co., Ltd.
• International Technology Transfer Center of
  Tsinghua University

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Shanghai Co-way Profile
Structure
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Shanghai Co-way Profile
Mission

• Promote international science and technology
  cooperation and set up TTT platform
• Provide professional support and integrated
  solution on TTT for Hi-Tech parks, incubators,
  SMEs and local administration

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Main Services
Information Service

• Visit enterprises, identify TT demands
• Establish maintain international TT network
• Maintain TT database website ( www.sittnet.cn
  www.co-way.com.cn )
• Organize presentation, demonstration, seminar and
  exhibition

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Main Services
Consulting agent Service

• Initial assessment of project on market,
  technology and finance
• Technology market research
• Organize technology testing experiment
• Innovation project Feasibility Study
• Business planning and financial consulting
• TT intermediary service
• Contract signing and execution support

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Main Services

• Co-Way TT service flow chart

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Shanghai Co-Ways government related projects

• One of 16 International Technology Cooperation
  Bases nominated by Torch Program (Ministry of
  Science Technology, China)
• Secretariat of SITTNet (Shanghai International
  Technology Transfer Network)
• Secretariat of AABI (Asian Association of
  Business Incubator)
• Standing member of STBIA (Shanghai Technology
  Business Incubation Association)
• Coordinator of World Bank InfoDev Project
  Incubator Initiative (Internationalization and
  networking of incubators in Shanghai)

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International TechTrans Center Of Tsinghua
University (ITTC)

• Established in June 2001
• Accredited as a state-level technology transfer
  center by the former State Economic Trade
  Commission and the Ministry of Education in Sept.
  2001
• Currently a leading Supporting Partner of the
  Ministry of Science Technology (MOST), China

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Structure of ITTC
Technology Transfer Division
Financing Department
School of Public Policy Management School of
Economics Management
Theory
Consulting Division (Business Products Division)
Research
ITTC
CDM Division
Tsinghua Coway International TechTrans Co., Ltd
Project
Information Resource Division
Operation
Administration Human Resource Division
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Mission of ITTC

• Authorized by Chinese companies to find
  technology from overseas market
• Provide complete business / technology consulting
  service for overseas companies who are interested
  in Chinese market.

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Business Mode I technology transfer agent
services
Technology Service Agency
Licensing Broker
ITTC
Engineering Service
Technology Commercializing
Application Developing
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Business Mode 2 Consulting services
IPR Protection
Market Competitors investigation
Partner Matching JV / OEM / sales
ITTC
Marketing Analysis
Project Investment Trade
Technology/Products Evaluation
Localization Business services
Policy Law Consulting
25
Business Mode 3 investment and incubation
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Shanghai ITT Network
SITTNet Initial Members

• Shanghai Co-Way ITT Center
• Shanghai Technology Innovation Center (STIC)
• Shanghai Small Enterprises Service Center
• National Technology Transfer Center of Shanghai
  Jiaotong University
• Technology Transfer Center of Shanghai Academy of
  Sciences

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What we learned from TTPOs experience in China

• 1. Specialization
• objective, expertise and professional team,
  demands
• 2. government support
• law and policy support, finance support
• 3. Networking
• local, national and regional
• 4.internationalization

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Cooperation Proposal (1)
Create cooperation channel Information Platform

• Make use of the current info-Dev and AABI
  network, create cooperation channel among
  incubators, hi-tech parks and SMEs to promote TTT
  and cooperation in Asia and the Pacific region.

• Establish web pages for information exchange
  among our network
• Recommend cooperation proposal
• organize events to deepen communication between
  SMEs among network

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Cooperation Proposal (2)
Seek for initial customer partner in China
market

• Provide support for overseas companies
  entering into Chinese market according to
  companies specific request.

• Market research
• Organize presentation, demonstration, etc.
• Matching of partners (find product distributor,
  agent, etc.)
• Organize PR relative issues
• Provide IPR relative services for specific
  technology transfer

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Cooperation Proposal (3)
Shanghai International Hi-Tech Product
Exhibition and Marketing Centre

• STIC and Shanghai Co-Way is constructing the
  international hi-tech product exhibition and
  marketing centre.
• The centre demonstrates technologies and products
  from different countries.
• Shanghai Co-Way establishes professional
  marketing team for demonstrating technologies and
  products, first stage focus on Environment
  Protection Energy Saving Chemical application
  New Material Mechanical Electronic
  application.

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Thank You!
zpliu_at_co-way.com.cn www.sittnet.cn
www.co-way.com.cn Oct.3-6, 2007 Hanoi, Vietnam