Take%20Ownership%20of%20Your%20Personal%20Brand%20Now!

1
Take Ownership of Your Personal Brand Now!
Gain the competitive professional advantage
needed to succeed today!

• Sherbeam WrightAndaCommunications
• Sherbeam_at_AndaCommunications.com

2
Brand

• Expectations associations created in the minds
  of an audience Brand.
• A brand creates perceptions... communicating
  value, personality and ideas.

3
Personal Brand

• A personal identity that stimulates precise,
  meaningful perceptions in its audience about the
  values and qualities of a person.
• The more frequent a behavior occurs... the more
  prominent a characteristic is... the more
  ingrained it becomes in the personal brand.

4
Benefits of Personal Brand

• Influence how you are perceived
• Differentiate and position yourself
• Clarify what you do
• Gain visibility
• Attract and create new opportunities
• Re-brand yourself

Rather than being defined by your career, drive
your career with your personal brand!
5
Value of Personal Brand

• Positions you for Top of Mind status
• Positions you as a Thought Leader
• Facilitates your status as a Leader
• Adds perceived value to your project
• Pre-sells you

Putting your Personal Brand to work will enable
you to better position yourself for the
opportunities you seek!
6
Your Personal Brand

• Influences assumptions / expectations about your
  abilities, attitudes, interests and value.
• How do you want to be positioned in the
  marketplace?
• Contributes to your access to opportunities.
• Being "top of mind" will markedly increase your
  chances of being considered for a job, project or
  promotion.
• Enables people to support your goals.
• What do you want to accomplish?
• Differentiates you from the competition
• What makes you different?

In a competitive marketplace it is important to
focus on promoting your brand and differentiating
yourself from the competition.
7
Tools for promoting your personal brand

• Key Social Media Tools
• LinkedIn Allows you to illustrate your
  professional history.
• Blogs Give people insight into your personality,
  interests and areas of expertise.
• Twitter Gives you the opportunity to connect
  with people and position yourself within a niche
  or industry.
• Facebook Provides a great way to share
  information and network casually.
• Ning.com A good place to find profession /
  industry specific networks.

• Social media channels are important tools for
  building your online presence and supporting your
  brand.

Remember - Social media tools are a means to an
end!
8
What's Next

• Your brand is part of an ever evolving process
• Understand your current brand
• Make decisions about how you want to be
  positioned and perceived
• Be authentic!!!

Sherbeam Wright , founder of AndaCommunications,
has extensive experience developing strategic
initiatives, driving communications programs, and
supporting the sales efforts of market-driven
enterprises and private companies. Companies
include Cable Wireless, Exodus Communications
and GlobalCenter, a Global Crossing company.
Sherbeam Wright 510.866.5869Sherbeam_at_AndaCommunic
ations.com AndaPR.com_at_AndaPR (Twitter)linkedin.c
om/in/sherbeam