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EU market presentation

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EU main facts and figures. EU market description. Examples of exogenous influential factors ... a spectacular growth in Spain. Motorcycle style versus Scooter ... – PowerPoint PPT presentation

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Title: EU market presentation


1
The PTW market A sum of contrasts CIECA
Workshop Nïmes April 9th 10th, 2008
Jacques Compagne - Secretary General
2
  • The PTW market a sum of contrasts
  • Content
  • ACEM introduction
  • EU market description
  • Example of exogenous influential factor
  • Conclusions

3
  • The PTW market a sum of contrasts
  • Content
  • ACEM introduction
  • EU main facts and figures
  • EU market description
  • Examples of exogenous influential factors
  • Conclusions

4
ACEM introduction
  • PTW sector in Europe 27
  • Turnover of approximately 10 Billion Euro
  • Provides more than 200.000 jobs
  • 30 Million citizens (EU 27) choose PTWs as a
    regular mean of transport

5
ACEM introduction
  • Created in 1994
  • 11 manufacturers
  • 20 brands
  • 14 national associations
  • 13 countries

6
  • Missions
  • ACEM is a committed and reliable partner of the
    European Institutions
  • The Commission
  • The Parliament
  • The Council
  • The Permanent Representations of the Member
    States
  • An influencing organisation with expertise and
    network
  • ACEM members declare full commitment to their
    environmental, safety, mobility and economic
    responsibilities

ACEM introduction
7
The PTW market a sum of contrasts
  • Content
  • ACEM introduction
  • EU market description
  • Example of exogenous influential factor
  • Conclusions

8
EU market description
  • Peak in 1999 above 2,7 million vehicles
  • Correction 2000 2002 below 2,0 million
  • Followed by a continuous positive regular trend

9
EU market description
  • 4 main national markets
  • Germany
  • Spain
  • Italy
  • France
  • With contrasted trends

10
EU market description
6 countries only represent 90 of the EU PTW
market
Top 3 countries 2007 Germany
disappears Spain get the second position
11
EU market description
  • Contrasted trends
  • Moped down
  • Motorcycles up

12
EU market description
  • Mopeds
  • Versus
  • Motorcycles
  • Reverse evolution
  • In volumes
  • In market share

13
Focus on the EU moped segment
14
EU market description
  • Volumes divided by 1,6 in 10 years
  • Since 1999, a steadily negative trend stopped in
    2005

15
EU market description
  • Negative trend in all moped countries
  • With a spectacular drop in Italy

16
EU market description
5 countries represent over 80 of the EU moped
market
Top 3 countries 2007 Italy
disappears France get the pole position
17
Focus on the EU motorcycle segment
18
EU market description
  • En route towards doubling the volumes
  • A continuous positive trend with a slight
    correction in 2001 and 2002

19
EU market description
  • Similar positive trend except for Germany
  • With a spectacular growth in Italy

20
EU market description
5 countries represent over 80 of the EU
motorcycle segment
Top 3 countries 2006 Germany
disappears Italy get the pole position
21
EU market description
  • 125 cc category doubled its volumes
  • Over 125 cc had a considerable jump between 97
    and 2000
  • Then stability over 125 cc since 2000

22
EU market description
  • All engine capacity categories have raised
  • The 125 cc category keeps the lead

23
EU market description
Predominance of MCs below 500 cc in 2007 with a
53 market share
  • 125cc lost 4 with a 30 market share
  • 126 500 8
  • 501 and over about -4

24
EU market description
  • Similar positive trend
  • Except for Germany
  • With a spectacular growth in Spain

25
Motorcycle style versus Scooter style
26
EU market description
  • Scooter style gains importance
  • 50 increase between 2000 and 2007 (volumes)

27
EU market description
Confirmed by the market share evolution
Approaching balanced volumes compared to MC in
2007
28
EU market description
Motorcycling 30 million users in EU 27
  • Diversity of owners, purposes and products

29
Circulating park trends
EU market description

30
Circulating park trendsLast update
EU market description

31
The European market a sum of contrasts
  • Content
  • ACEM introduction
  • EU market description
  • Example of exogenous influential factors
  • Conclusions

32
PTW and mobility
33
Exogenous influential factors
  • The Europeans Road travellers
  • Public transport offer does not match individual
    mobility and flexibility needs
  • Forecasts predict that road transport will remain
    by far the most important mode of travel for
    passengers
  • As a result

34
Congestion around and in the main European cities
become a serious growing problem
Exogenous influential factors
35
Threat or opportunity for the PTWs?
Exogenous influential factors
36
Exogenous influential factors
  • Congestion is a reality
  • It creates a new growing demand of (urban) PTWs

37
The PTW market a field of contrasts
  • Content
  • ACEM introduction
  • EU market description
  • Example of exogenous influential factor
  • Conclusions
  • International review

38
EU market main conclusions
  • Characterized by contrasted trends
  • The history, culture and local conditions
  • Was steadily growing over the last 5 years
  • Represents a significant potential of growth due
    to the conjunction of increasing congestion and
    mobility needs
  • Small to medium capacity growth
  • Scooter style growth

39
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