Global Localization Business

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Global Localization Business

• Asad Zaman

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What is Localization Business?
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What is Localization Business?
Survey Common Sense Advisory USA
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Localization Business

• Localization/Translation of IT Programs, Mobile
  Applications, Documents, Surveys, Reports, Logo
  etc into various Languages or Cultures.
• Localized Software Building
• Publication of Documents, DTPs
• Video Games Localization and Development
• Regional Market oriented Consultancy Services and
  surveys
• Country Specific Advertisements
• Speech Recognition Software

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Localization Business

• Knowledge Management Services and Research
  Solutions
• CAT Development
• Multilingual Website and Domain name Solutions
• Technical Publications
• Localization Services to Governments
• Literacy and e-learning Programs

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Localization Business Life Cycle
Project Planning by Vendor and LSP Project
Submission to LSP Pre-Translation by LSP or
Localization Provider Translation by
Localization Provider Handoff to LSP Vendor
Review QA by Localization Provider Post
Translation by LSP Delivery by LSP Publication
by Vendor
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Scope of Localization Business
Source Common Sense Advisory USA
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Major Players LSP

• GALA
• Localization Research
• L10nbridge Solutions
• SDL Trados
• Multilingual Group
• Star Group

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Major Clients

• Microsoft
• Nokia
• Siemens
• Sony
• IBM
• EA Games
• ATA
• US Government
• EU
• UNO

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Most Localized Languages

• English 45
• Chinese 18
• Arabic 15
• French 12
• German 10
• Russian 7

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INKSOFTs Contribution in Localization since 2004

• Services Localization, DTP and Consultancy to
  Microsoft, Nokia, Motorola, Panasonic others
• Partnerships Lionbridge, SDL Trados, Logrus
  other LSPs
• Language Services Urdu, Pashto, Dari, Farsi
  Sindhi
• Major Localized Products Microsoft Windows XP
  and Starter Edition, Office 2003, Mobile Phones
  applications User Interface Documentation

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Thanks a lot!
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