Alban MARTIN Audience and Advertising Orange

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Alban MARTINAudience and Advertising - Orange
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Lets talk about  Interactions  then
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• Wordle.net à faire à la maison

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Some search results on  orange mobile , Source
technorati.com
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Blog post max 6 hours for referencing
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Product site 3 months for positioning
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Origami mobile Tariff plan TV ads -
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Source http//www.koreus.com/modules/news/article
6146.html
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SEO impact after few months
Search results  origami orange 
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SEM
Bad reviews, no peers endorsement No blog
Broken link
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New type of communication is needed
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RD
Marketing
Sales 
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• WHO? niche, mainly B2B, start-ups, SMEs,
  independant, also students
• HOW? cooperation co-creation plateforms, in
  real life happenings (workshops, barcamp,
  conference)
• KPIs? contributions, deals/new partners, ideas,
  suggestions
• EXAMPLE? Livebox Lab Orange Partner

RD
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20/11/2009
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It is most encouraging to see a major operator
like Orange genuinely embracing innovation in
mobile technologies, applications and services
from outside. 
Bruce Renny, Marketing Director, Rok
Entertainment Group, Faro 2008
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 I found Orange camps atmosphere very casual
and cool in order to build personal relationships
while discussing business opportunities 
(Jacky Abitbol, SanDisk Cape Canaveral 2007)
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• Mob-it, from the start-up NPTV, enabling to
  upload content from mobile.
• Feature that was missing to our photo sharing
  plateform called Pikeo
• Mob-it became then Pikeo 2 go

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• WHO? Targeted and small audience, geeks, early
  adopter
• HOW? beta test, netnology, online discussion
  monitoring, forums
• KPIs? answers, ratings, feedbacks
• EXAMPLE? LabOrange Innovation Lab

RD
Marketing
Sales 
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• WHO? opinion leaders, From small to large market,
  
• HOW? Blog marketing, Word of mouth marketing,
  Social Media Optimization
• KPIs? Audience, followers, transmission-rate,
  interaction with the message
• EXAMPLE? Interactive Newsroom, PR 2.0, viral
  marketing

RD
Marketing
Sales 
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• Elmundo.es Wikipedia y Orange se alian para
  crear contenidos para el movil e Internet, by
  Maria Vega
• http//www.elmundo.es/elmundo/2009/04/22/navegante
  /1240429017.html

Tech Crunch The French come calling for
Wikipedia (Orange strikes mobile deal), by Leena
Rao http//www.techcrunch.com/2009/04/22/the-frenc
h-come-calling-for-wikipedia-orange-strikes-mobile
-deal/
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Being entertaining for mass effect
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Monfestival.fr
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Number of videos viewed by source
User to user  Send to friend 
Database emailing
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Leblogdevirginie.com
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 Superbe et bravissimo!!!! 
Jean-Louis BARROIS Lynn XU Lian-ping Voilier
TE OTAHI B.P. 4121 VAIARE 98728 MOOREA
POLYNESIE FRANCAISE
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 Je me demandais s'il y avait une façon de la
sauvegarder sur mon ordi au lieu de la mettre sur
un site internet ou un blog parce que je fais un
DVD à ma tante avec toute ses photos depuis
qu'elle est toute petite et je trouvais hot de
pouvoir ajouter ce vidéo à son DVD photo  
 I was wondering if there was a way to save
on my PC the video instead of putting it on a
website or a blog because I am preparing a DVD
for my aunt with all her pictures since she is
child and I thought it will be great to add this
video on this DVD 

• Jolaine André (québec)

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wiki.beingpeterkim.com/
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