Slippery Slope of Usage Data

1
Slippery Slope of Usage Data

• Judy Luther
• Informed Strategies
• October 2003

2
Why Count?

• Internal decisions to know
• Journals 70 budget
• Collection development decisions
• Training on services
• External budgets
• Validate investment
• Demonstrate value of library

3
Progress

• CLIR White Paper
• Emotional gt practical
• Consistent, reliable, comparable data
• ARL eMetrics
• ICOLC Statement
• Project Counter

4
Participating Counter Organizations

• AAP, Association of American Publishers
• ARL, Association of Research Libraries
• NCLIS, National Commission on Libraries and
  Information Science
• NISO, National Information Standards Organization
• ALPSP, The Association of Learned and
  Professional Society Publishers
• ASA, Association of Subscription Agents and
  Intermediaries
• EDItEUR
• JISC, Joint Information Systems Committee
• PA, The Publishers Association
• STM, International Association of Scientific,
  Technical Medical Publishers
• UKSG, United Kingdom Serials Group

5
Counter Executive Committee

• Consortia
• Arnold Hirshon NELINET USA
• Libraries
• Christine Fyfe University of Leicester UK
• David Goodman Princeton University USA
• Phil Davis Cornell University USA
• Publishers, Aggregators, etc.
• Richard Gedye Oxford University Press UK (Chair)
• Marthyn Borghuis Elsevier Science Netherlands
• Roger Brown GlaxoSmithKline UK
• Timo Hannay Nature Publishing Group UK
• Terry Hulbert Institute of Physics UK
• Jack Ochs American Chemical Society USA
• Oliver Pesch  EBSCO USA
• Project Director
• Peter Shepherd  Project Director UK

6
Code of Practice Release 1

• Definitions of terms used
• Specifications for Usage Reports
• Data processing guidelines
• Auditing
• Compliance
• Maintenance and development of the Code of
  Practice
• Governance of COUNTER

7
Counter Compliant Publishers

• Annual Reviews
• Atypon Systems
• Blackwell Publishers
• Institute for Scientific Information
• Ingenta
• Oxford University Press
• Portland Press
• Thomson Learning/Gale

8
Counter Objectives

• Gain acceptance for the Code of Practice
• Obtain feedback on Release 1
• Complete list of approved auditors
• Establish a permanent administrative structure
• Build membership of COUNTER
• Full implementation by vendors for 2004
  subscription year
• Extend and deepen Code of Practice
• Cover e-books, etc
• Journal reporting at article level

9
Challenges

• Ebooks
• Metasearch
• New formats
• Linking
• Integration of content technology

10
Factors Affecting Data

• Marketing and access
• Ramp time learning curve customer
• Promotion do they know about it
• Linking can they link to it
• Content being provided
• Timeliness how current
• Amount how far back archive
• Interface affects usage
• Links indexing
• Website Usability
• System performance