Business Plan

1
Business Plan
The City
Restaurant

• Life is a JourneyThis is Your Destination

2
Agenda
The City
Restaurant

• Introduction
• SWOT Analysis
• Operations Plan
• Marketing Plan
• Financial Plan
• Key Success Factors
• Summary

3
Company Fact Sheet
The City
Restaurant

• Name The City Restaurant
• Ownership Private Corporation
• Owner/GM Robert Friesen
• Stacey Snider
• Contact Number [phone]
• Proposed Opening September 2004

4
Mission Statement
The City
Restaurant

• The City Restaurant serves authentic
• cuisine from famous cities around the
• world in a trendy downtown atmosphere

5
Executive Summary
The City
Restaurant

• Casual-fine dining establishment
• Unique downtown atmosphere
• Diverse menu
• Unparalleled customer service

6
The Citys Concept
The City
Restaurant

• Amazing visual attraction
• City menu
• Dining room
• Lounge area
• Catalyst for repeat
  business

7
SWOT Analysis
The City
Restaurant

• Trends Opportunities
• - Multicultural Cuisine
• - Changing Family Structure
• - Cocooning

8
Operations Plan
The City
Restaurant

• Background of Owners
• - Robert Friesen Stacey Snider
• Personnel Staffing
• - Management team, wait staff, kitchen staff

9
Marketing Plan
The City
Restaurant

10
Marketing Plan Positioning StatementThe City
will appeal to adult and fine dining patrons
including
The City
Restaurant
- Bachelor - Newly Married
- Full Nest II - Full Nest III
11
Marketing Plan
The City
Restaurant

• In-Depth Knowledge of Competitors
• - strengths weaknesses
• The Citys Competitive Advantage
• - flexibility, service, concept

12
Marketing Plan
The City
Restaurant

• Branding The City
  - take-out,
  uniforms, slogan
• Selected Advertising Media
  - television, newspaper, radio
• Promotional Methods
  - grand opening, holiday/special
  events, coupons, sponsorship

13
Goals Objectives
The City
Restaurant

• Short Term Goals
• - provide a trend setting menu
• - maintain an exceptional downtown ambiance
• Long Term Goals
• - increase sales and customer base 5 annually
• - expand to other locations through franchising

14
Financial Plan
The City
Restaurant

• Investments
• - owners investment 80,500
• - outside financing 110,235
• - total investment 190,735
• Startup Costs
• - current assets 69,635
• - fixed assets 121,100
• - total assets 190,735

15
Sales Forecast for Year1
The City
Restaurant
16
Sales Mix By Revenue
The City
Restaurant
Beverages 40
Lunch Entrées 18
Dinner Entrées 42
17
Monthly Cash Flow for Year 1
18
Projected Income for Years 1-5
19
Key Success Factors
The City
Restaurant

• Staff training
• Service manual
• Empowering staff to take ownership of The City

20
Summary
The City
Restaurant

• The City Restaurant serves authentic
• cuisine from famous cities around the
• world in a trendy downtown atmosphere

Life is a JourneyThis is Your Destination
Opening September 2004