Video Makes Its Way Into the Enterprise

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Video Makes Its Way Into the Enterprise

• David Fridley
• Sr. Product Manager
• IP Telephony Solutions
• Toshiba
• David.Fridley_at_tais.toshiba.com
• 1 949 583 3692

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History

• ANNOUNCES NEW REPORT ON ISDN-Based DESKTOP
  VIDEOCONFERENCINGInteroperability Standards Pave
  the Videoconferencing Highway
• Sunnyvale, CA - August 17, 1995
• According to a new report released by , the
  "desktop videoconferencing" industry -- comprised
  of videoconferencing and CPE (Customer Premises
  Equipment) unit sales -- is anticipated to
  skyrocket from approximately 250 million (today)
  to well over 15 billion by the end of the decade

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History

• H.320 Video Conferencing over ISDN B channels
• System Cost - High
• Access Cost - High
• Making Calls - Long, Special Case,
• Difficulty of keeping the call up
• Separate System
• Installed Infrequently
• Used Infrequently
• Interoperability H.320 pretty good.

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Evolution

• Video Conferencing ? Video Telephony
• Video ? Collaboration
• PRI ? IP
• H.320 ? SIP
• PBX ?IP-PBX
• PCs ?1GHz
• USB Cameras ? 19

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Drivers for Video In the Enterprise

• Reduction of Cost
• Travel Expense
• Increase Productivity
• Better collaboration with multiple sites (already
  networked together with IP)
• Better collaboration with remote
  workers/telecommuters
• Better collaboration with international outsource
  vendors
• Increase Revenue
• Visual interaction with customers

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Management View-point

• As the manager of a successful business with
  multiple locations, you need video telephone
  because
• Todays business must have efficient meeting
  planning and execution to compete
• Improve communication and lessening the silo
  effect in multiple location businesses
• Real time meetings increase productivity and
  reduce operation costs

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Integration with the Phone System

• The usual features the usual way
• Answer -Conference
• Forwarded - Hunt
• Park/Pickup - Hold
• Transfer
• New features
• Video it just pops up
• Didnt have to go to a separate room
• Didnt have to know that the other end supported
  video
• Application sharing
• Can share applications spontaneously
• Theyre already loaded

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History - Revisited
Video Telephone

• Endpoint Cost
• low
• Access Cost
• low and you only need to add more if you use a
  lot.
• Making Calls
• as usual
• Easy to keep calls up
• IP packet infrastructure natively understands
  dropped packets, packet errors, multiple routes

• Integrated System
• is a feature of the existing extension
• Installed frequently
• can be deployed on every desktop
• Used frequently
• video pops up anytime it is enabled on both ends
• Interoperability SIP

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Example
Desktop/applications sharing
Video Camera
Caller
Callee
Callee
Status window
Systray icon
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Whats needed for Video Telephony

• IP PBX
• Phone
• PC/Laptop
• USB Camera (might be in the laptop)
• Bandwidth
• QoS
• Other People to Collaborate with

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Value Add of Video Telephony

• More frequently deployed
• More likely used
• Collaboration not just video
• Meeting efficiency execution
• Improve productivity
• Build relationships