Written

1
Written Oral Case Analysis

• Structure Content
• Exhibits
• Sample exhibits
• Presentation tips

2
Case Analysis Structure Content

• Introduction
• avoid reiterating case facts
• say what youre going to say
• Industry analysis
• General characteristics
• Change drivers (driving forces)
• 5 competitive forces
• Strength of each and supporting facts
• Summary of industry KSFs
• Key competitors within the industry

3
Case Analysis Structure Content

• Analysis of company within the industry
• How does it stack up against competition?
• Requires competitor analysis
• How does it fare on KSFs?
• How have industry driving forces affected it?
• How has company responded to changes?
• Has it been successful?
• Elements of firms strategy for competing

4
Case Analysis Structure Content

• Company strengths and weaknesses
• Unique resources and capabilities
• Core competencies
• Sources of competitive advantage
• Important resources / capabilities it lacks
• Sources of competitive disadvantage
• Financial position

5
Case Analysis Structure Content

• Financial analysis
• Growth
• Profitability
• Operational efficiency
• Debt cash position
• For all analyses
• compared to competition/industry
• trends (why???)
• what does it mean?

6
Case Analysis Structure Content

• Alternative courses of action
• Based on SWOT analysis (external opportunities
  threats and company strengths weaknesses)
• Analysis of alternatives
• Which alternatives are feasible and why?
• How would you prioritize them?

7
Case Analysis Structure Content

• Recommendations
• How to improve on weaknesses
• How to maintain strengths
• Be as specific as possible
• where, how much, when?
• Implementation issues
• resources needed

8
Case Analysis Structure Content

• Use of headings / structure
• Active writing style
• State your opinion or conclusion, based on your
  analysis
• Support it with case facts!
• Use exhibits as support

9
Case Analysis Exhibits

• Exhibits contain your analysis
• not case exhibits
• Refer to them in the text
• Use as support for conclusions or arguments
• Explain the exhibit if not obvious
• Graphs / charts can summarize a lot of
  information clearly
• Not limited to numbers

10
The Five Forces Model of Competition
11

• Weak Substitutes
• none available

• Weak Suppliers
• many suppliers
• commodity product

• Strong Buyers
• few large buyers
• low switching costs

• Strong Rivalry
• several large competitors with big resources
• maturing industry

• Strong Entry Threat
• low entry barriers
• high profit potential

12
(No Transcript)
13
(No Transcript)
14
Presentation Tips

• One presentation
• Same format throughout presentation
• Good flow of information - avoid repetition!!
• Visual aids
• can aid the presenter and the audience
• Font size, clutter
• Professional look (color, computer show)
• Use graphs / charts to summarize info
• Rehearsals pay off!

15
(No Transcript)