Upper Weaver Valley

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Upper Weaver Valley Tourism Network Lucy
Johnson Visitor Economy Development Manager
Crewe Nantwich Visit Chester and Cheshire 6th
September 2007
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Agenda
Welcome Introductions The Visitor Economy in
The Upper Weaver Cheshire Year of Gardens 2008
An update Whats on in The Upper Weaver
Valley Members spotlight Tim Prevatt of Crewe
Tours Question Answers Social Session
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What is the purpose of the networkgt?
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Visit Chester Cheshire
Tourist Board for Cheshire Warrington Set up by
NWDA in April 2004 c350 Members Marketing,
Business Support Lobbying 30 staff 4 based in
satellite offices Based at Chester Train
Station
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Role of the Visitor Economy Manager
Liaison between Visit Chester Cheshire, Crewe
Nantwich Borough Council and stakeholders in the
district Promoting the Borough as a visitor
destination Supporting local businesses,
organisations and individuals in developing their
product Based in both the borough and in
Chester
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Concept of the Visitor Economy
All of the things that attract people to the
place The infrastructure that helps to
reinforce and shape the sense of
place and makes it an easy place to visit The
services that cater for the needs of visitors and
indeed residents The journey of the visitor
from start to finish from booking, to the
journey, to the experience whilst here and once
they go home passing their experiences on to
friends and family
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Crewe Nantwich Performance
Crewe Nantwich Cheshire and Warrington
2003 138.7 million 1385.10 million 2004
139.2 million 1419.20 million 2005
140.0 million 1455.80 million 2006 142.0
Million 1474.00 million Our Vision for 2015
2 billion
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The Vision for 2015
Cheshire a place to visit as well as live
Increase to 2 Billion Annual Visitor
Spend 27,000 Jobs
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Key Priorities 2007-2010

• Increase awareness of Cheshires appeals
• Iconic / niche products and themes
• (gardens, historic houses, lazy outdoors,
  equestrianism)
• Develop Weaver Valley Regional Park
• Develop reputation as indulgent experience
• (food drink, spa breaks, quality
  accommodation and attractions)
• Grow Conference/Business Tourism
• Cheshire Year of the Gardens 2008
• Increase appeal as Family Fun destination
• Increase effective partnership working

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The next Six months
Welcome Guide Update and improve the local
website www.welcometoupperweavervalley.com Even
ts listing Cheshire Year of Gardens Groups
Itinerary