Communications Workshop

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Communications Workshop Launch EventFebruary
11, 2009Presented By
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Communications Workshop Launch Event January
30, 2009

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Workshop Attendees
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Workshop Materials
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Workshop Materials

• Website Link
• Template Byline
• E-Alert
• One-pagers (5)

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Brainstorm Consumers

• Potential Partners
• Senior Organizations Advocates
• Media outlets, ex. Vital Signs
• Womens Groups
• Healthcare Expos
• Financial counselors at hospitals and health
  centers
• Housing authorities

• School districts
• Public libraries
• Pharmacies
• Supermarkets
• Graduate schools with public health programs
• Churches

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Brainstorm Employers Insurers

• Potential Partners
• The insurance brokerage community
• Human Resources Associations in appropriate
  industries
• Group Insurance Commission events
• Small Business Service Bureau and Small Business
  Associations

• Associated Industries of Massachusetts
• Chambers of Commerce
• Rotary Clubs/Kiwanis Clubs or other service clubs
• EAP firms
• Massachusetts Association of Health Plans

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Brainstorm Providers Policymakers

• Potential Partners
• Providers
• Independent physician groups
• Massachusetts Hospital Association
• Mass College of Pharmacy/ Health Sciences
• Massachusetts League of Community Health Centers
  outreach
• Massachusetts Medical Society

• Policymakers
• Massachusetts Municipal Association
• Worcester Area Research Bureau

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Launch Event

• Secretary Dr. JudyAnn Bigby, HCQCC Chair
• Eric Shultz, CEO, Fallon Community Health Plan
• Joe Lawler, HCQCC Co-Chair
• Elizabeth Capstick, HCQCC Treasurer

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Results

• Created successful template for regional event(s)
• Engaged the local community in Worcester in
  energetic dialogue about raising visibility of
  MyHealthCareOptions
• Maximized budget by enlisting strong local host
  Fallon Community Health Plan
• Identified potential partnerships
• Drove traffic to the website, resulting in a 44
  increase in activity with an average 233 site
  visits per day

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Recommendations
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Discussion