ANGELA MORTIMER

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ANGELA MORTIMER

• Best in France project

Team 12 January 2004 Intake Emmanuel
Nedelec Gonzalo Ferrer Joy Jaillon Philippe
Gillet Shuyo Yamamoto
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Overview of the presentation

• Company description
• Services, clients, and competitors
• Why did the company come to Europe?
• Why did the company come to France?
• Do company values fit the French culture?
• Constraints in France
• Adaptation to France
• Key benefit of being in France
• Essential success advice

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Company services

• Dedicated to recruitment of Highly-qualified
  Secretaries and Personal Assistants
• Do more than just fill a position, match company
  dynamics
• Services provided in France are the identical to
  those provided in the U.K

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Description of the company

• Angela Mortimer Plc (UK)
• Setup in 1976 by John Angela Mortimer
• 1997 - Acquired Femmes Carrières (France)
• Acquired Excel Careers (Belgium)
• 2003 - Angela Mortimer nominated as the European
  Woman Entrepreneur of the year

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Description of the company

• Turnover (M Pounds)
• - UK 38
• - France 5.7 (15)
• Employees
• - All 350
• - Europe (except UK) 30
• Locations
• - UK 6
• - France 2
• - Belgium 2

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Companys clients

• Two kind of clients
• Candidates
• Customers
• Two dedicated brochures
• Aim higher for the candidates
• You are who you employ for the companies
• Two different objectives
• Develop candidates and their career
• Do more than just fill a position, match company
  dynamics

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Companys key competitors

• Michael Page
• Secretary and assistant division
• TM International
• Remains a small setup
• Others
• Less dedicated to assistants

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Why did the company come to International markets
?

• Companys approach to international growth
• Creation of a new product (recruitment for
  multilingual PAs, secretary and expatriates)
• Decision to change the UK organization and move
  to the European market
• Need arised from customers in France
• 1997 UK biggest clients going to Paris and
  requesting English PAs
• Opportunistic issue in Belgium
• Sell-off business

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Why did the company come to France ?

• Why was France a key target location ?
• 1st Needs came from customers
• 2nd David Meles cultural understanding
• and initiative
• 3rd Geographically close to U.K
• How did it come to France ?
• Femmes Carrières acquisition in 1997

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French presences strength

• Better satisfaction of client demand
• Higher credibility on the European market
• Increased synergy between countries
• UK, France, Belgium

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Companys values versus French culture

• Organization
• Flattened organization (leadership) vs.
  Hierarchical organization (management)
• HR management
• UK
• the company makes customers HR shine
• HR Managers highlight candidates potential
• France
• the company has been considered an HR competitor
  by its customers
• HR Managers highlight diploma and CVs

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How did the company instill its values in the
French unit ?

• Changed local management team
• Maintained its own values
• Constant training on leadership and empowerment
  (provided by either Angela, John or David)
• Focused on career development

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Constraints in France

• Bureaucracy
• Little help for small enterprises by the
  government
• Little flexibility from the baking and financing
  organizations required cash and guarantees
• Difficult to find people with leadership
  qualifications
• Many legislation procedures
• Protection of employees
• Difficult to build team outside office hours

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Adaptation to France

• By implementing UK methods
• Recruitment/Selection
• Action-oriented profiles vs. status-oriented
• Compensation
• Stick to U.K policies You are what you earn
  (i.e. based on results)
• Management Development
• Choose young graduates and make them grow
• (assistant -gt junior/senior consultant -gt leader)
• Motivation
• Through empowerment
• Very low turnover

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Key benefits of being in France

• Company Image
• Uplift the Companys product offer (UK to
  Pan-European)
• Customer demands for cultural adaptation of
  product(s)
• Market Potential
• Product penetration
• Return on investment
• Good (ROI 25)

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Essential advices

• Before coming to France
• Do not come and start from scratch !
• Learn about French culture and regulations before
  coming
• Adaptation while in France
• Do not be global, be local
• Future investments in Europe
• Stick to your company values

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Companys contacts

• David Mele
• Managing Director of International Operations
  (Angela Mortimer - UK)
• Managing Director (Femmes et Carrières - FR)
• E-mail d.mele_at_amlanguagerecruitment.com
• Mobile [phone]
• Susanne Stott
• Team Leader (Femmes et Carrières - FR)
• E-mail s.stott_at_femmesetcarrieres.com
• Mobile [phone]

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Thank You