Migrating from

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Migrating from Electronic Toll
Collection to Open Road Tolling Martin Stone,
Ph.D., AICP Tampa Hillsborough Expressway
Authority
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ETC
ETC
123456
ELECTRONIC TOLL COLLECTION

• - Electronic
• Customer ID
• - Billing
• (collect the money)

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ETC
ETC
123456
ROADSIDE DATA COLLECTION

• - Vehicle/Account
• Identification
• - Vehicle
• Classification

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ETC
ETC
123456
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ETC
ETC
123456
ETC Model
IF - All drivers have ETC accounts
transponders - ETC system Works 100 of the
time
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ETC
ETC
123456
ROADSIDE DATA COLLECTION
- Vehicle License Plate Video and/or Photo
Image
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ETC
ETC
123456
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ETC
ETC
123456
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ETC
ETC
123456
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ETC
ETC
123456
VES - Mostly manual - Labor intensive - Time
consuming - Expensive
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ETC
ETC
123456
VES - Mostly manual - Labor intensive - Time
consuming - Expensive - Often results in NO
REVENUE
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ETC
ETC
123456
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ETC
ETC
123456
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ETC
ETC
123456
ETC
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ETC
ETC
123456
ETC
ETC
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ETC
ETC
123456
ETC
ETC
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ETC
ETC
123456
? How to migrate to Open Road Tolling? What
changes? - Technology - Business rules Which
decisions come first?
ETC
ETC
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ETC
ETC
123456
1st CHANGE IN ATTITUDE FOR THOSE USERS
WITHOUT TRANSPONDERS
ETC
ETC
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Open Road Toll
ETC
123456
1st CHANGE IN ATTITUDE FOR THOSE USERS
WITHOUT TRANSPONDERS CUSTOMERS instead
of VIOLATORS
ETC
ETC
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Open Road Toll
ETC
123456
2nd - Opportunity for toll products
designed for customer base - Value of
flexible, open technology - Rules/tech
symbiosis
ETC
ETC
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Open Road Toll
ETC
123456
ROADSIDE DATA COLLECTION
ETC
ETC
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Open Road Toll
ETC
123456
ROADSIDE DATA COLLECTION
ETC

• Transponder

ETC
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Open Road Toll
ETC
123456
ROADSIDE DATA COLLECTION
ETC

• Transponder
• Locate/Classify
• and Photograph

ETC
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Open Road Toll
ETC
123456
ROADSIDE DATA COLLECTION
ETC

• Transponder
• Locate/Classify
• and Photograph
• Integration

ETC
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Open Road Toll
ETC
123456
ROADSIDE BACK OFFICE DATA PROCESSING
ETC
ETC
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Open Road Toll
ETC
123456
ROADSIDE BACK OFFICE DATA PROCESSING

• REDUCE COST
• THROUGH
• AUTOMATION
• ADDITIONAL
• NET REVENUE

ETC
ETC
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Open Road Toll
ETC
123456

ETC
ETC
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Open Road Toll
ETC
123456

High Confidence - More manual IP - Less CSR
activity Low Confidence - Less manual IP - More
CSR activity
ETC
ETC
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Open Road Toll
ETC
123456

ETC
ETC
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Open Road Toll
ETC
123456

ETC manual IP 1000 2000 per FTE
ETC
ETC
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Open Road Toll
ETC
123456

ETC manual IP 1000 2000 per
FTE Toronto ORT OCR Enhanced IP 6000 per FTE

ETC
ETC
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Open Road Toll
ETC
123456

ETC
ETC
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Open Road Toll
ETC
123456

123123
ETC
ETC
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Open Road Toll
ETC
123456

123123
ETC
Melbourne ORT - Daypass
ETC
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Open Road Toll
ETC
123456

123123
ETC
Other VTA - Rental cars - Variable pricing
- Flat-rate pricing
ETC
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Open Road Toll
ETC
123456

123123
ETC
ETC
ETC
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Open Road Toll
ETC
123456
AUTOMATION

FLEXIBLE TECHNOLOGY
123123
ETC
ADDITIONAL NET REVENUE GENERATION
ETC
ETC
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Open Road Toll
ETC
123456
NATIONAL INTEROPERABILITY OF ETC ORT SYSTEMS

123123
ETC
ETC
ETC
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Open Road Toll
ETC
123456
NATIONAL INTEROPERABILITY OF ETC ORT SYSTEMS

123123
TOLL INDUSTRY AS A CLIENT TO THE WORLDS LARGE
FINANCIAL TRANSACTION PROCESSORS
ETC
ETC
ETC