Electronic Commerce

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Electronic Commerce

• Business in the Internet Age
• - commerce and the value chain (the
  dis-intermediation hypothesis)
• - the electronic market space (the new business
  model hypothesis)

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E-commerce definitions

• doing business electronically (Timmers
  European Commission)
• Electronic commerce is sharing business
  information, maintaining business relationships,
  and conducting business transactions by means of
  telecommunications networks (Zwass)
• E-commerce refers to the use of electronic means
  and technologies to conduct commerce, including
  within business, business to business and
  business to consumer interactions (Choi, Stahl
  and Winston 1997)

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E-commerce forms

• B2C - Business to Customer/Consumer
• Various developments related in various ways to
  pre-internet commerce
• B2B Business to Business
• Development of EDI
• New market spaces

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E-commerce components (Zwass)
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Clicks and mortar digital and physical
p
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E-commerce - scope

• We focus on commercial transactions facilitated
  by the internet
• Two perspectives and hypotheses
• The value chain perspective
• The dis-intermediation hypothesis
• The market-space perspective
• The new business model hypothesis

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The E value chain perspective

• Background discipline Porter (industrial
  economics)
• Basic concept the electronic value chain
• Actors firms, suppliers, distributors (channel)

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the E value chain deconstruction
dis-intermediation

• deconstruction (Evans Wurster 2000)
• the dis-intermediation hypothesis

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the electronic market space perspective

• Background discipline economics (some
  references to stock trading)
• Basic concept the virtual (electronic market)
• Actors buyers, sellers, intermediaries (market
  makers)

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E-marketecture reference model (B2B) 1
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E-marketecture reference model (B2B) 2
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the marketplace model
bot
buyer
buyer
broker
auction
community
aggregator
aggregated catalogues, directories or listings of
offers to buy and sell
seller
exchange
portal
seller
hub
matchmaker
listing
marketplace
buyer
buyer
mall
seller
seller
buyer
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the new business model hypothesis 1 (after
Timmers 2000)

• E-shop
• E-procurement
• E-auction
• E-mall
• 3rd party marketplace

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E-commerce business models 2

• Virtual communities
• Value chain service provider
• Value chain integrator
• Collaboration platforms
• Information brokers

See also http//ecommerce.ncsu.edu/business_model
s.htmlanchor1516683
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The perspectives compared