Global Dialogue Project Goal

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Global Dialogue Project Goal

• Improve the effectiveness of cessation focused
  campaigns at helping smokers quit by
• applying updated campaign lessons learned from
  the global tobacco control community
• increasing the financial commitment to these
  campaigns over time by governments and other
  organizations.

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Conference format

• Overview presentations of data compiled globally
• Panel presentations with examples from countries,
  provinces, states
• QAs/Discussion periods
• Informal opportunities to interact, network
• Topic boards for capturing insights and future
  needs
• Summary of insights, future needs next steps
  for project

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A special thanks to our project partners

• American Cancer Society
• American Legacy Foundation
• AMV BBDO
• Clarity Coverdale Fury
• European Network of Quitlines
• England Department of Health
• Global Tobacco Research Network Institute for
  Global Tobacco Control at Johns Hopkins

• GLOBALink UICC
• Health Canada
• International Union Against Cancer
• North American Quitline
• Consortium
• Pan American Health Organization
• Pfizer
• PHD Media
• Quit Victoria VicHealth Centre for Tobacco
  Control

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And many thanks to our support staff

• Edelman
• Gillian Rubin
• Beth Malone
• Donna Lorenson
• Nancy Golosman-Engler

• BioScience
• Carrie Roth
• Julie Gray
• Stacey George

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Conference Facilitators

• Thursday
• Steve Crone
• European Network of Quitlines
• London, England, UK
• Thursday Evening and Friday
• Nancy Dubois
• DU B FIT
• Scotland, Ontario, Canada

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Key Campaign Topic Areas

• Overall Strategy
• Creative/Advertising
• Media Planning and Placement
• Collateral Support
• Cessation Services
• Securing and Sustaining Funding
• Research Evaluation

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Additional Presentation Topic

• Overall Strategy
• Creative/Advertising
• Media Planning and Placement
• Collateral Support
• Cessation Services
• Securing and Sustaining Funding
• Research Evaluation
• Program Elements that Contribute to Achieving
  Smoking Prevalence Below 20