2004 Regional Meeting UL Korea Website

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2004 Regional Meeting UL Korea Website

• June 10-11, 2004

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UL Korea Website

• ULK Website Introduction
• -Launched March. 10, 2004 (see main page cap)
• -Planning Programming Nov.2003 Mar. 2004
• -ULK website members 450
• -TFT members 15 from each division
• -Website development Cloud 9
• -E-mail system Amail
• -HostingServer Maintenance Via-web (cost
  165,000/mo.)
• -Online payment system Inicis (cost 220,000
  200,000/yr 120,000 (insurance))
• all currency in Korean Won

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Internet site
Intranet
Email Direct Marketing
Website
Key Messages
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UL Korea Website (main page)
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UL Korea Website

• Membership Service (Member Database)
• Attracting and reaching out to prospective
  members
• -Online Application
• -Premium Service
• -Training
• -Join
• Information provided to joined/subscribed
  members
• -Online Newsletter
• -Program promotion
• -Premium service
• -up-to-date Industry news

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UL Korea Website

• 2. Key Functions
• gt Sitemap and Links are provided (in English)
• -Industry by category
• -Company information- overview of UL UL Korea
• -Training- Application and Online Payment system
  one-stop service
• -Training information uploading and .pdf files
  are supported
• -Customer Service Instead of using telephone
  and fax, Online CS efficiently minimizes time and
  cost and traces customer DB (major advantage)
• -Online Application available for CITS, QRS,
  Label
• -Productions Upload Online Newsletter (.pdf
  file uploaded biweekly)
• -AOTM, Brochures, etc.
• -Premium Membership Service offers valuable
  contents

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UL Korea site Strategy
Enhance Brand Identity
Proactive Direct Marketing
Interactive Relationship
ULK website
Membership Service
Online Application
Provide up-to date News
Online Newsletter
Training Biz
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UL Korea site Maintenance

• -   Contents Homepage TFT (Monthly Report)
• -    Promotion MS Comm, other division
• -    Program Design Comm Vendor
• -    Hosting Server Comm (IT?)

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UL Korea site Maintenance
Homepage TFT Members
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Website Strategy
Proactive Online Newsletter

ULK website
Reactive Premium Contents Update
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Online Newsletter
Online Newsletter

• Bi-weekly Newsletter
• (CAS 1st of the month, QRS 2nd of the month)
• Enhance awareness of ULs brand identity to
  Korean market
• Deliver up-to-date information to target audience
  consistently
• Provide valuable contents to the audience

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Online Newsletter

• Background
• Through consistent announcement of news, enforce
  a positive, diligent image of UL
• Act as a tool for any customer to contact UL when
  certification business is requested
• Create a desire needing to learn advanced and
  leading technical skills for ULs development.
• Need a private and concentrated Newsletter to
  satisfy the needs of the Local Market
• Need E-Newsletter in Korea where online-infra is
  much active

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Online Newsletter
UL Korea InfoNet Online Newsletter

• Goals
• 1. Act as a Proactive Marketing Tool
• - A proactive tool that contains all of ULs
  news and information? through the Newsletter,
  fully incorporate customers interests and the
  overall business ideas
• Act as an intermediary to activate E-Biz
• - Through the Newsletter, expand the knowledge
  of current customers and prospective customers of
  certification process and UL information

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ULK Intranet

• Launch-Target Launching date- End of June
• Key Functions
• Bulletin Board
• Technical Contents
• Share your Knowledge
• Community
• Employee Directory
• Deep Search
• Establish connection with the
• Homepage Premium Service section

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ULK Intranet
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Intranet Draft Structure
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Issues Concerns

• Contents Management
• TFT Team- Needs a program to instill
  responsibility
• Technical Management
• Web technician Agency /Retainer?
• Hosting Server Management
• DB Management
• Customer DB update
• 3500 e-mail addresses received from previous
  branch on March 10th, 2004
• 450 Website members e-mail addresses
• 100 e-mail addresses of Training Participators
  and new customers
• Get rid of repeated information through
  consistent monitoring and vamping through the
  e-mail list (requires effort and time)
• Revise/ Upgrade Intranet to UL-CCIC Intranet?

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Q A