Olympic

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Olympic Paralympic Legacy

• The potential impact upon Womens Sport

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• Thank You LONDON, Thank You UK - London 2012

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Wow ! Whats it all about ?

• Greatest show on earth
• 10,000 Olympians
• 4,000 Paralympians
• 70,000 Volunteers
• 22,000 Media
• 4 billion TV Spectators

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VIDEO
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London 2012 - Opportunities

• Culture
• Business
• Tourism
• Health/Recreation
• Sport Coaching, Officiating, Volunteering,
  Competing.

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Regional/National Structures

• LOCOG
• Nations and Regions
• Regional Strategic Board
• Regional Partnership Working Group
• Local Structures
• Question
• How do we make best use of this operating
  structure ?
• What can you do to ensure a lasting legacy

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Womens Participation

• Are we starting from a solid base ?

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What Does History Tell Us ?

• You are most likely to be a gold medallist if you
  are
• Male
• Aged 30
• Live in the South East
• The East of England has contributed to 2 of
  Olympic Gold Medals over the years the South
  East around 30 !
• Last 4 Olympics
• Team Numbers
• Medallists
• Team Managers

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Womens Participation

• Paralympics
• Athens 2004
• Team size 166 athletes
• 67 of the team were female
• Gold Medallists 17 men and 15 women
• Silver Medallists 14 men and 12 women
• Bronze Medallists 26 men and 9 women

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Competitors Male/Female
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What Should Our Priorities Be ?

• Performance ?
• Role Models - Inspiration
• Participation versus competition ?

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Yet.Womens Participation..

• East of England Regional Research
• Walking is most popular.
• Keep fit/Yoga 16
• Swimming 15
• Cycling 6
• Sports centres most popular activities
• Keep fit/aerobics (43)
• Badminton (24)
• Women are less likely to be members of clubs than
  men 31 against 44.
• Fewer take part in competitive activities 14
  against 40.
• Variables age, social class, disability,
  ethnicity all impact.

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Regional Research

• Delivering a Legacy Areas for consideration
• Participation
• Opportunity
• Health
• Education
• Role Models
• Media

• Facilities
• Coaches and Leaders
• Strategic Identity
• Training and Communication
• Partnership Working
• Resources
• Performance/Excellence

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Maximising the benefit

• The vision
• Young people
• National engagement
• Increases in participation
• Improvements in performance
• How
• Harnessing the enthusiasm
• Engaging at different levels and in different
  ways
• Being clear on priorities and action
• Resources

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Delivering the Legacy

• Sustained increases in participation -
  international experience not great.
• However countries hosting games delivering
  significant increases in medal hauls.
• What do we need to do to maximise the impact on
  women and girls participation in
• Sport Coaching, Officiating, Volunteering,
  Competing

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A Starter for 10

• Recognising and resourcing the support of talent
  
• Team Ipswich !
• Sportsaid
• Talent Development programme EIS in the region
• Maximising the impact of role models
• Making best use of TASS 2012
• Engaging in participation
• Everyday Sport marketing
• Utilising our research findings to respond to the
  need
• Developing female volunteering through securing
  set number of volunteer places nationally with
  London 2012.

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Over to you

• What ideas do you have for maximising the impact
  of 2012 on womens participation
• Olympic and Paralympic Activity
• Coaching
• Volunteering
• Participation including active recreation
• Talent Identification Development
• Performance
• What role can your organisation take in
  delivering this ?