Sybase, Business Objects and the Unwired Enterprise

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Sybase, Business Objects and the Unwired
Enterprise
February 21, 2007

• Tom McMahon
• Sridhar Vishnubhotla

Sybase Confidential Proprietary.
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Agenda

• Sybase the Unwired Enterprise
• BI at the Point of Action
• BOBJ at Sybase
• Sybase BOBJ Unwired Accelerator
• A Look at How it Works
• Take it with you

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About Sybase

• Largest provider of mobile enterprise software
  and services in the world
• Eight acquisitions in two years
• 860 million in revenues 06
• 4,500 employees in 60 countries
• 20,000 customers
• 1,400 partners
• Top 20 largest software companies in the world

Sybase is the largest publicly traded software
company specializing in data management, data
integration and enterprise mobility
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BI at the Point of Action
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SYBASE VISION FOR THE UNWIRED ENTERPRISE
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Business Objects at Sybase

• Providing Information to the Desktop

Sybase Confidential Proprietary.
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The Sybase BI Environment
General Ledger
Customer Support
Full Client WebI v. 6.1
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The Proposed BI Environment
General Ledger
Customer Support
Full Client WebI v. 6.1
Wireless
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Desktop Analytics At Sybase

• Core BI Capabilities are Provided via the Desktop
  
• Traditional Analytics
• Financial Reports and Analytics
• Customer and Product Analytics
• Customer Contact Analytics
• Audience Financial Analysts, Sales Operations,
  Marketing
• Portals and Dashboards
• Sales/Account Information
• Executive Dashboard
• Financial Indicator/KPI Dashboard
• Board of Directors Portal
• Audience Sales, Executives and the Board of
  Directors

Core Technology Business Objects
Business Objects WebI Sybase IQ
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The Objective

• Executive Team
• Give traveling execs access to the decision
  making information they currently have at their
  desktop.
• Immediate, real-time access to enterprise KPIs
  and scorecards
• Financials, customer service, sales activity,
  operations
• Sales
• More timely and accurate customer, product and
  pricing information and allow them to easily
  capture account status information while in the
  field
• Account team is fully in touch with customer
  issues
• No surprises when meeting with customers
• Sales management has real-time access to sales
  activity
• Other Goals
• Accomplish this with Sybase technology
• Solution to be a showcase for customers

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The Result Mobile Accessible Sales Tool (MAST)

• MAST is a mobile, wireless solution designed to
  provide R4
• The right information,
• At the right time,
• To the right people,
• In the right place.
• MAST provides Sybase Sales with critical customer
  and corporate information regardless of location
• Leverage
• Current BOBJ Implementation
• Sybase mobile data solutions
• HP PDA Blackberry devices

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Mobile Access to Key Performance Indicators

• The Same Data is Delivered to Executives via the
  Blackberry

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Merging of Desktop Mobile Access

• Traditional Data Warehouse is the Source
• Data is Available within Desktop Analytics
• Desktop Analytics are the Launching Point for
  Mobile Enablement
• A Single Source and Up-to Date View of the
  Business Anytime, Anywhere
• MAST has evolved to Unwired Accelerator for
  Business Objects

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Unwired Accelerator for BOBJ

• UA is a secure and scalable mobile platform
• UA extends Business Objects 6.x, XI and Crystal
  Reports to a large variety of mobile devices
• UA provides connected and disconnected support
  for anytime, anywhere access

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Mobilizing Business Objects
UNWIRED ACCELERATOR
Firewall orProxy Server
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Let's Take a Look
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Let's See it Live....
To get Business Objects for your Blackberry
point your Blackberry browser to
http//uademo01.try.sybase.com/onepage/mbi Downloa
d the framework and then the client install is
about 10 mins.
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If You Want to Learn More
Tom McMahon Dir of BI ISV Business
Development Phone [phone] Email
tmcmahon_at_sybase.com
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Scorecards, Dashboards, KPIs

• Used by sales, operations and executive
  management to provide immediate insight to the
  health and effectiveness of the organization
• Examples
• What deals are expected to book this week?
• What deals didn't book last week?
• Are revenues on target?
• Is spending under control?
• Are projects on time? on budget?
• Are receivables at risk?
• Is inventory in line with sales?

• AMR Research 2005
• Over 70 of mid to large scale companies have
  deployed or are evaluating scorecards and
  dashboards.

• Within currently active implementations the
  number of deployed seats of scorecards and
  dashboards will increase by 90 over the next 18
  months.

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Mobile Scorecards, Dashboards, KPIs

• By definition Scorecards, KPIs and Dashboards
  must be
• Critical Metrics on business functions critical
  to the organization
• Accurate Incorrect information will lead to ill
  informed decisions
• Focused A quick glance to determine current
  status
• Actionable Enough detail to determine how to act
• Accessible Useless if not available when
  absolutely needed
• Executive, operational and sales management teams
  are actively mobile
• On average over 50 of sales and management
  executives spend half of their time or more away
  from their office - Lucent Technologies, 2004
• Key decisions are often made with outdated
  information
• Current deployments of scorecards, KPIs and
  dashboards can fall short of ideal
• Desktop-based metrics are frequently unavailable
• Web-based metrics are dependent on an available
  web connection
• Lap-top latency prevents rapid situational
  context
• Mobile BI enables informed decision making