RFL Community Congress

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RFL Community Congress

• Visibility Profile Workshop

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Local Media Top Tips

• Research local papers and contact the Sports
  Editors.
• Try to meet the Sports Editors in person.
• Find out what they want and by what deadline (and
  then meet them!).
• Make Match Reports interesting and fun to read
  short and precise is good. Sports Editors can be
  lazy.
• Photos all action, clear and correct size for
  media. One or two with each report is good.
• Consider a Unique Selling Proposition in
  reports and releases.
• Always send a report, even if you lose.

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Good Photos!
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TV Radio

• Very difficult to get interested unless you have
  a USP.
• Had some coverage at launch but thats it (BBC
  Kent Sports Report).
• We do face Union bias.
• Moderate success with on-line broadcasts on
  newspaper websites.

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Getting Noticed in the Community

• Be different!
• Consider high profile President (e.g. local
  MP).
• Target Sports Awards and build good nominations.
• Consider partnerships with other organisations.
• Schools, both Primary Secondary.
• MEND.
• Clubmark raises profile immensely and opens all
  sorts of doors.
• Write about it all!

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Summary

• Appoint a Media Manager (volunteer!).
• Build relationships with Sports Editors.
• Match reports are not an option for teams!
• You always need a USP.
• Do not just write about what happens on the
  field.
• Build Partnerships.
• ClubMark is very powerful.