Board Orientation

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• Board Orientation
• August 29, 2006

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Origins of Clean Air Partners

• Originally founded as a joint project of COG
  BMC DC, MD, and VA and private sector
  organizations in 1994.
• Subsequently formalized as a nonprofit in 1997 by
  COG and BMC.
• 2007 will be the 10-Year Anniversary of Clean Air
  Partners

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Purpose

• Educate the public about the health effects of
  ground level ozone and particle pollution.
• Motivate employers and individuals to take
  efficient and effective voluntary actions that
  will improve air quality in the
  Baltimore-Washington region.

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Board Authority Responsibility

• The Board of Directors shall be the
• governing body of the Partners. Between
• meetings of the entire membership, it shall
• be responsible for the general policies and
• programs of the Clean Air Partners and for
• the control of its funds.

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Board Authority and Responsibility

• Prepare agenda for membership meetings.
• At Annual Meetings, report on program and
  financial results and propose the strategy and
  budget for the following years work plan.
• Adjust strategy and budget to meet unanticipated
  needs or changed situations.
• Approve contractual relationships required to
  execute Clean Air Partners sponsored and
  supported programs and for providing routine
  administrative services for the organization.
• Raise funds for the organization.
• Recruit new members.

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Organizational Chart
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Committees

• Executive Committee
• Technical and Policy
• Membership and Recruiting
• Finance and Fundraising
• Marketing and Education
• Nominating
• Special Projects

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FY 2007Revenue Summary-based on FY 2007 Work
Program and Budget, May 2006-
Source Grant/Sponsor Cash Total ()
MDOT 250,000 250,000 (40)
VDOT 108,000 108,000 (17)
DDOT 54,000 54,000 (9)
COG 50,000 50,000 (8)
Membership Dues 10,000 10,000 (1)
Carry Over -COG Carryover -Grant Carryover 20,000 38,950 May 06 estimate 58,950 (9) May 06 estimate
Conference 1,000 1,000 (lt1)
Media Sponsorship 100,000 100,000 (16)
Grants TBD
TOTAL 120,000 (19) 511,950 (81) 631,950
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FY 2007 Budget Overview
Program Area Grant/Sponsor Cash Total ()
1. AQAD 181,500 181,500 (29)
2. Voluntary Business Emissions Reduction 40,500 40,500 (6)
3. Marketing PR 100,000 140,000 240,000 (38)
4. Curriculum Development 20,000 9,000 29,000 (4)
5. Program Evaluation 42,950 42,950 (7)
6. Membership Services 11,000 11,000 (2)
7. Program Administration 87,000 87,000 (14)
TOTAL 120,000 (19) 511,950 (81) 631,950
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FY 2007 Priorities

• Communicating new standard for ozone to the
  public, meteorologists, AQAD participants,
  Rideshare programs, and new target groups (child
  care providers).
• Continuing to measure awareness/changes in
  behavior (Code Orange).
• Implementing the new Voluntary Business Emissions
  Reduction pilot with printers in Northern
  Virginia (obtain commitments on 10 or more Code
  Orange and Code Red Days) explore expanding to
  MD and DC.

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2007 Priorities

• Implementing the air quality curriculum pilot in
  3 Northern Virginia school districts expand to
  MD and DC based on availability of funding.
• Enhancing content, look, navigation, and
  functionality of web site.
• Continuing to diversify funding sources (new
  grants, members, and sponsors).
• Recognizing the 10-year anniversary of Clean Air
  Partners (2007).
• Identify and obtain funding commitments for new
  initiatives in FY 2008 and beyond.

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Potential New Initiatives(FY 2008 and Beyond)

• Expansion of Air Quality Curriculum to DC and MD
  Schools (12,000)
• Anti-Idling Program at Elementary Schools
  (102,000-270,000)
• Gasoline-Powered Lawn Mower Exchange (160,000)
• Child Care Center Initiative (50,000)

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2006 Sponsor Commitments 142,500

• Mirant (50K)
• Constellation Energy (15K)
• Fairfax County (15K)
• Washington Gas (15K)
• WMATA (15K)
• Prince Georges County (10K)
• VA Dept. of Rail and Public Transportation (10K)
• Montgomery County (5K)
• Commuter Connections (5K)
• Lockheed Martin (2,500)

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FY 2007 Marketing Communications Plan (May 2007)

• Goal 1 Increase Awareness of Air Quality
• -Strategy 1 Renew Refresh the Brand
• -Strategy 2 Media Launch to Announce the New
  Standard
• Goal 2 Drive Voluntary Action to Improve the
  Air
• -Strategy 1 Generate Mass Media to Deliver
  the Message
• -Strategy 2 Generate Programs that Drive
  Measurable Behavior Change
• Goal 3 Increase Active Partners
• -Strategy 1 Retain Current Increase Future
  Sponsors
• -Strategy 2 Extend Current Membership
  Actions Taken by Members to Increase Programs
  Reach and Visibility

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FY 2007 Marketing Communications Plan (May 2007)

• Unfunded Program Ideas
• -Baseline Marketing Driven Awareness Research
• -Implement Proven Programs that Drive Measurable
  Behavior Change

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2006 Public Awareness Campaign

• DC Media Event EPA National Air Quality
  Awareness Week (May).
• 2 new radio ads (Perfect Mom and Apologizing to
  Skip).
• Radio buy (late June-early August) and
  promotional events.
• Meteorologist outreach.
• Baltimore Event (July).
• WMATA bus/rail ads (August/September).

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Electric Lawn Mower Promotion
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After Dark Tank Party
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METRO Promotion
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Additional FY 2007 Initiatives

• Logo redesign.
• 10-Year Anniversary preparations.
• Lead By Example pilot (Prince Georges County).