Nothing beats - PowerPoint PPT Presentation

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Nothing beats

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www.advertracks.com. Advertracks is a product that. places a special 'virgin' phone ... types of Avery Labels, then submit. It's all pretty cool, huh?... but ... – PowerPoint PPT presentation

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Title: Nothing beats


1
Nothing beats getting the prospect to your
location.
2
TRAFFIC
3
It takes a lot of effort by the consumer
to become traffic.
4
But... we also know...
5
For every one that comes in... 10 would call...
if you would ask them to do so in the ad.
6
Then... what if you could get half of them to
come in?
7
There would be a lot of happy people... including
you!
8
Please allow us to introduce www.advertracks.com
9
Advertracks is a product that places a special
'virgin' phone number in your ad, which has been
terminated to your main number...
10
... and allows you to know a whole lot more than
you do now about respondents to your ads,
providing you a way to market to them, and
getting you more of that precious commodity...
11
TRAFFIC
12
Here's what you will find at the site.
13
When you log in, you will see this.
14
The concept IS as easy as 1... 2... 3...
Any LOCAL number!
15
Click 'Let Me See A Demo'... then Login
16
Click on 'Connection Report'
17
Click on 'Create Report'
18
Click on 'Report Preferences'
19
Click so 'Distance' is checked
20
Click 'Save and Exit'
21
The following is for a real Advertracks'
customer located in Houston. We have 'frozen'
the information for presentation purposes.
22
Remember, this information has NOT been taken
from callers to the business...
23
... but rather from those consumers who have
called the Advertracks' number placed in the
ad, which has been terminated to the main
business number.
24
Graphs of calls at what hour of the day, what
day of the week, and how many calls were
answered.
25
The first 6 fields (l to r) show up in 'real'
time.
26
Then, 2 to 3 times a day, the phone number is
updated with the caller ID information, and
geographically located in direct miles from the
advertiser's location.
27
Now, scroll to the bottom of the report. You will
see some buttons. Click on 'Show Map'.
28
We not only know how far in miles the consumer
who called is from the advertiser's business
location, but we know where they are too.
29
Now, if the advertiser is running a market-wide
campaign, don't you think it would be important
to know if the calls are coming in market-wide?
30
Click the 'back' button, then... click 'Export to
Excel'.
31
Did you know, a consumer's rights under the 'no
call' law are waived, once he or she calls the
business?
32
Use Excel for 'Letter Merge' to any and all
callers, who have responded to information
presented in the ad.
33
Click the 'back' button, then... click 'Avery
Labels'.
34
Choose from the most popular types of Avery
Labels, then submit.
35
(No Transcript)
36
It's all pretty cool, huh?... but like the old
saying... You ain't seen nothin' yet!
37
All households throughout the country are ranked
by the primary data sources in one of 12
socio-economic categories.
Experien, Equifax, Equilink, Census
2000, American Express, VISA, Mastercard, etc.
38
Once the residence address is known, we connect
that household (in 'real' time) to one of the 12
socio-economic categories.
Affluent Suburbia... all the way to 'Anomalous
Lifestyles'... all based upon Income Assets.
39
Click the 'back' button, then... click
'Socio-Economic Analysis'.
40
The different socio-economic categories are
listed and described in income/asset order down
the right side.
41
When you click on a 'wedge' of the pie chart,
only those callers from that socio-economic
category will appear.
42
(No Transcript)
43
Consumers from 'Affluent Suburbia' would most
probably be sent a different type of message
than those from 'Anomalous Lifestyles', huh?
44
Advetracks is the technology you have been
looking for. Whether you use a different
number for each media, each product/service, or
each campaign... there's nothing like it!
45
Just 123 per month per number!
46
Just 150 per month for a Toll Free Number!
47
May we please have the opportunity to put
Advertracks to work for you?
48
Click the back button, scroll to the top, click
on 'I'm Ready To Sign Up'. Once your market's
numbers are up, we can begin 'tracking' your
ads the same day!
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