Random

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Random
Thoughts On PR Jerry Daly
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Jerry Daly President, Daly Gray Public Relations

• Jerry Daly is president and co-founder of Daly
  Gray Public Relations, a communications firm that
  specializes in the hospitality industry. The
  firms expertise includes investor relations,
  business-to-business and consumer/marketing
  public relations, strategic planning, employee
  communications, crisis communications, community
  relations and advertising. Daly Grays clients
  range from small, start-up companies to some of
  the industrys largest corporations, including
  publicly held companies and private investment
  groups, hotel management companies, associations,
  hotel brokerage firms, hotel associations,
  financing companies, industry suppliers,
  architects, designers, consultants, entertainment
  companies and casinos.
• Dalys background includes more than 25 years of
  experience in the hospitality industry. Prior to
  forming Daly Gray in 1987, he was the senior
  communications officer for Promus Hotel
  Corporation, formerly Holiday Corporation.
  During his eight-year tenure with the company, he
  played a key role in the successful launch of the
  Embassy Suites, Hampton Inns and Crowne Plaza
  hotel brands. In addition, he oversaw all
  communications for Holiday Inn and Harrahs.
  Daly previously was director of public affairs
  for Sara Lee Corporation, and also worked for two
  of the worlds largest public relations agencies,
  Burson Marsteller and Harshe Rottman Druck (now
  Ruder Finn, Inc.).
• His results-oriented work has been recognized for
  its creativity and has received more than 50
  international, national and regional awards for
  creative problem-solving, including the Silver
  Anvil and four Golden Quills. Daly holds a B.A.
  in journalism from the University of Tulsa and
  completed his graduate work in public relations
  at Boston University.

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WOMEN

• Girlfriend was a journalism major

• She stayed awake

• She took great notes

• She got As

• I got Cs

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Luck

• Took one PR class

• Got an A and job

• Discovered I liked it

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What is PR?

• Perception

Reality
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95
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But it is changing with social media
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No organization can succeed

• without communications

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• Think strategically POSITIONING

• Believe you make THE difference

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• Internal Communications

• Marketing Communications

• Corporate/Financial Communications ( )

• Community Relations

• Crisis Communication

• Government Communications

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• Work for both an agency and a corporation
• The outside expert
• Ownership of the insider
• You need to understand both sides

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• How does this apply to everyone else?
• Who is the audience you are reaching/
• want to reach?
• Who is the gatekeeper reporter, blogger, etc.?
• What does your company want to accomplish?

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• Who do you want to talk to?
• What do you want to say?
• What do you want to have happen after youve
  said it?

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• Im delighted
• Were excited
• Were thrilled

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• Press releases
• Brochures
• New business proposals
• Memos for Management
• Crisis statements
• Pitch letters
• Newsletters, posters
• Strategic plans
• Facilitate interviews

Write
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• Salesmanship

Theres nothing worse than having a million
dollar idea and you cant give it away