Sesquicentennial Celebration for the University of Florida

1
Sesquicentennial Celebration for the University
of Florida
2
Sesquicentennial Celebration for the University
of Florida

• 2003 marks our 150 year anniversary
• UF traces its roots to 1853
• A year-long celebration
• Honoring the past, shaping the future

3
Who Will Be Celebrating?

• Faculty
• Staff
• Students
• Community
• Alumni
• Politicians
• Friends of the University of Florida- nationally
  and internationally

4
How Will We Celebrate?

• Opening ceremony
• Academic programs
• Lecture series
• Alumni activities
• Cultural programs
• Exhibits

• Multimedia exhibit
• Building dedications
• Athletic events
• Community events
• Closing ceremony
• Homecoming 2003

5
Celebration Coordination

• Co-Chair Dr. Michael Blachly Director UF
  Performing Arts Center
• Co-Chair Dr. Terry Hynes Dean Journalism and
  Communications
• Sesquicentennial Director Karen Willis

6
150 Celebration Sub-committees

• Opening/Closing
• Calendar
• Public Relations
• Merchandising

• Web Communication
• Campus Communication
• Publications

7
150 Celebration Timeline

• Administration approval of logo and mission
• Logo usage in UF publications-April 2002
• Official website-August 2002
• Countdown August-December 2002
• Opening academic ceremony-January 10, 2003
  (tentative)
• Continuous monthly events in 2003
• Closing ceremony-November 2003

8
Challenges

• Time
• Budget
• Generate a high-impact
• Consistent message
• State-wide presence
• Only one chance to do it well

9
Communication Ideas

• Widespread logo usage
• College/unit activities
• Payroll stuffers
• News coverage
• PSA at athletic events
• All UF websites

• Posters
• Banners
• Bus wraps
• UF publications
• Merchandise
• Calendar
• And many more.

10
College/Unit Activity Ideas

• History display
• Open House
• Time Capsule
• Lecture Series
• Symposium
• Contests
• Our goal is to collaborate with all university
  departments and infuse their activities with a
  Sesquicentennial flavor

11
UFCN-Active Role

• Principal campus resource to communicate to the
  public, messages of the 150 Celebration, through
  existing and planned publications and events
  throughout 2003 in a coordinated and unified
  effort
• It is your job to create a tone of excitement and
  anticipation for the 150 celebration

12
UFCN To Do List

• Include the new logo in all publications from
  August 2002 through December 2003
• Generate a list of all events, publicity,
  lectures, programs, etc. for your college/unit
• Submit listing to 150 director by April 15, 2002
  willisk_at_ufl.edu
• Get excited-we have a lot to celebrate!