Pitch

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Pitch
The
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And Lucy
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Round 1 Aims and Objectives
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• To continue with the theme of cartoons
• To appeal to the target audience of 8 to 16 year
  olds
• To create awareness of bullying, and try and
  change the behavior of the people involved

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Round 2 Agencies
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Hall and Partners
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Round Three Ideas
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Idea One

• Using cartoon humor in contrast to real life
• Aimed at the bystander
• Used in TV ads, posters, stickers and badges
• Slogan shows the seriousness of bullying

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Idea 2

• Shows the bully doing something stupid
• Aimed at the colluder
• Tries to show the bully as stupid or weak so
  colluder looses respect

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Idea three

• Has a metaphor of a zip as the mouth of a victim
• Aimed at victim to encourage him to speak out
• Used in TV posters, badges, stickers and radio
• Shows the victims head exploding as a result of
  his emotion

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Idea 4

• Shows possible reasons behind bullying, such as
  abusive parents at home.
• Encourages bullies to call for help (gives a
  hotline)
• Used in TV ads and posters.

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Round 4 Development
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Story Board 1

• Starts off with cartoon slapstick comedy of
  someone being beaten up.
• Text at the top funny?
• This then changes into real people being bullied
  
• Text at the top funny?
• This shows how serious a matter bullying is.
• The final frame shows the bystanders face. The
  slogan reads because bullying isn't funny however
  you look at it
• Underneath it says if you witness bullying
  report it. And for advice call 020394757395

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Poster 1

• The picture shows a comical cartoon figure
  beating up a real person.
• The red text at the top reads funny?
• At the bottom it has the slogan because
  bullying isnt funny however you look at it.

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Storyboard 2
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Poster 2
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Badges 2
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Storyboard 3
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Poster 3
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Badges 3
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Radio

• Sounds of someone being bullied physical and
  verbal
• A voice says dont tell anyone
• There is the sound of a zip going across and all
  other sound stops
• A voice says if youve been bullied dont keep
  it zipped
• Then it says if youve been bullied talk to
  someone
• For more advise phone [phone]

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Storyboard 4
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This program was made by Lucy Norfield and
Rachel Drayton With thanks to The Ideas
Foundation David Holloway David Young Chris
Arnold and Feel Patricio Hall and
Partners The Fashion and Textiles Museum Sarah
Durham Kevin and Ogilvy This was a Rachel
and Lucy production Thank you for watching