Mobile: Making the Most oif the Newest New Media

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Entrepreneurs Agencies Publishers Marketers
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15 Mn / 5052 Cr. 200860
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Entrepreneurs
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Agencies
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Future What can we leverage on
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MarketerMust Do or Not
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Checklist

• Objective and Target
• WAP Site or Microsite?
• SMS Advertising Response mechanism?
• Do you have the right partner?

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Publishers
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Checklist

• Usability
• 4 Sec
• Integration with web
• On go information What and how much?

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