Roscommons Farmers Market

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Roscommons Farmers Market

• Evaluation Recommendations
• 2nd July 2007

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How we did it

• Interviews
• Observation
• Customer Survey
• Workshop
• Marketing Action Plan

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What the stakeholders said

• Numbers
• Motivation
• Mindsets

• Fearful
• Ownership

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Sign difficult to see
Clear sign, but not clear there is a market
taking place
No sign. Entrance looks blocked off
Signs clear and inviting
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Clearly priced products
Clear product information
Producer information
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No product, price or producer information
No prices
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Awnings creating dark cold atmosphere
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What the People of Roscommon Said
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• 94 questioned had heard of the market!

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What the Customers Said
Organic, Local, Browse, Specific Product

• Why do you come?
• How did you hear about it?
• How do you think prices compare, to the local
  shops?
• How would you rank the appearance of the market?

Paper, Friends, Signs
More expensive
Excellent !
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Advice/Improvements
More Advertising
More Stalls
More Variety
Cold Draughty
Make it cheaper
More Organic
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Recommendations
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Recommendations

• Meet Regularly
• Action Plan
• Recruit new stallholders
• Display information
• Music, heaters, lights, layout

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Recommendations

• Food Market Traders Association
• Name badges
• Code of practice
• Tell re-tell
• Consider market segments

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Recommendations

• Advertise locally
• Generate PR in local media
• Boxes/Bags

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Sample Action Plan Template
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So now????
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The Future?
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• Aisling Roche
• ARMS Food Marketing Specialists
• Rockfield House
• Rockfield
• Claremorris, Co. Mayo
• Tel [phone]
• Fax [phone]
• Email aisling_at_armsmarketing.com
• www.armsmarketing.com