A Strategic Plan for Manassas Baptist Church

1
A Strategic Plan for Manassas Baptist Church

• Draft v1

2
Developing and Using A Strategic Plan

• There is more than one way to get to a strategic
  plan
• This way will work
• If you have a better one, use it
• If you dont, please use this one
• Any plan will evolve and get better over time
• This is a short term plan
• We need to add medium and long term elements
• We must do something NOW to stay viable

3
Contents of a Strategic Plan Presentation

• Statement of values and beliefs
• Vision statement - tangible
• Mission statement selective
• Overview of strategy conceptual, graphical
• An overview of changes since the last plan update
  (none in our case)
• An assessment of where we are unemotional,
  fact-based.
• Where we came from historically
• How we did against last years objectives (none
  in our case)
• Strengths, weaknesses, threats, opportunities
• Environmental trends and how they will affect us
• An assessment of the market..the people you are
  trying to reach
• Objectives short (1 year), medium (3-5) and
  long term (5)
• Strategies for each objective
• Actions for each strategy, with owners
• Resources needed
• Metrics (how we measure if weve been successful)
• The process for evaluating and communicating our
  progress

Vital Feedback Process, Specific Actions,
Effective Communication
4
Discovery of Core Church Values
There is good in each of these. The important
thing is to know our emphasis.
Aubrey Malphurs, Advanced Strategic Planning, A
New Model for Church and Ministry Leadership
5
The Least Attractive Options for Us
6
The Most Attractive Options for Us
Choosing what you WILL do also means choosing
what you will NOT do.
7
Vision

• A community transforming the world through faith
  in Jesus Christ

Transforming the world, into what? This needs
more specifics.
8
Mission

• Manassas Baptist Church seeks to love God
  passionately and to lead others to Christ through
  acts of love

This is consistent with life development church
values, but needs focus
9
Strategy Overview

• Align our energies and resources toward being a
  successful Life Development Church with regional
  impact
• Reach objectives related to
• Leadership
• Ministries
• Relationships
• Accomplish this through committed church members
  and unchurched community members attracted to our
  ministries

Our 7 Initiatives Should be Mapped to These 3
Objectives.
10
Phases of Growth - Malphurs
Next Phase
Plateau
Decline
Growth
11
Where we are
Next Phase?
Plateau
Bought the Rock
Decline
Growth
Going out of Businesssoon
12
Strengths

• Strong local tradition and name recognition
• Vibrant youth volunteerism and leadership
• Professional administration of church
• Ample church property and favorable zoning
• Recreational facilities

13
Weaknesses

• Loss of staff
• Vaught, Osborne, Pegram, Balbuena, Tobar, others
• Loss of congregations
• Hispanic, Korean, Phillipino
• Loss of attendance
• X in Y period
• Decline in giving
• X in Y period
• Capital campaign low pledges and low
  fulfillment
• Inability to support traditional missions
• Inability to maintain buildings
• 1M in deferred maintenance
• Pay for Service model for focus ministries has
  failed
• Continuing loss of leadership families
• Multiple Congregations not integrated
• Different communities and different buildings

14
Threats

• Looming inability to pay debts and expenses
• Disenfranchisement of more staff and volunteer
  leaders
• New area churches providing meaningful options
  closer to residential growth areas
• Aging and shrinking traditional congregation
• Senior pastor who does not pastor, build
  relationships, or grow/develop the staff

15
Opportunities

• Consolidation of facilities and debt reduction
  through better land use and limited sale
• Synergy of transition of Senior Pastor to
  retirement with hiring Lead Pastor/Transition
  Pastor
• Definition of MBC vision and direction through a
  well written and executed strategic plan
• Growing number of retired and semi retired
  persons with skills and a desire to serve
• The need for relationships and a sense of purpose
  in fast-paced and stressed Northern Virginia

16
Who are we trying to reach?

• Mature Christians attracted to our core values
• Move their letters to us
• Community members served by or serving in our
  ministries
• Baptism
• Inactive members of MBC
• Reengage them
• Our own congregation keeping them involved
• Closer relationships
• Keep them from leaving

17
2008 - 2009 Objectives
Strategies to Achieve Objectives
Objectives

• Leadership Excellence
• A growing, unified, caring congregation supported
  by close, personal relationships
• Local and Regional ministries that matter to
  people and inspire the participation of the
  churched and unchurched

18
Leadership Excellence
Actions / Needs To Execute Strategies
Strategies to Achieve Objective
Encouragement, Growth, Development, Inspiration,
Unification, Caring
19
A growing, unified, caring congregation supported
by close, personal relationships
Strategies to Achieve Objective
Actions / Needs To Execute Strategies
Deacons are Key Leaders in Growing Relationships
Within the Church
20
Local and Regional ministries that matter to
people and inspire the participation of the
churched and unchurched
Strategies to Achieve Objective
Actions / Needs To Execute Strategies
If Manassas Baptist Church Went Away Would Anyone
Notice?
21
Evolution of our Vision Statement

• A community built on faith in Jesus Christ, that
  welcomes all, builds enduring relationships, and
  expresses its love through selfless acts of
  service in our region and around the world.

Would you and your friends want to be part of
this vision?
22
Evolution of our Mission Statement

• Manassas Baptist Church seeks to lead others to
  Christ by investing its resources in the
  development of local youth and the needs of the
  Hispanic immigrant community.

Change this as appropriate to reflect the
ministry areas we choose.
23
Required Resources

• To be Determined

24
Potential Metrics

• Leadership
• Achievement of actions and objectives on time
• Giving, attendance, attrition, membership
• All other metrics
• Ministries
• of participants and volunteer hours (members
  nonmembers)
• of services provided
• of baptisms and new members from the ministries
  
• Relationships
• of participants in key groups (small groups,
  Sunday schools, others)
• of members leaving voluntarily

Results are Published Openly Successes and
Failures are Discussed
25
Review and Update of the Plan

• Annual review and update
• Actively solicit membership for comment
• Commitment of those responsible is needed
• Support is available from the Long Range Planning
  committee
• Additional 3-5 year and 5 year objectives are
  needed
• Openly publish metrics as they are collected

26
Summary

• Align our energies and resources toward being a
  successful Life Development Church with regional
  impact
• Unifying Value Character
• Role of Pastor Coach, Encourager
• Role of People Ministry
• Key Emphasis To Belong
• Typical Tool Ephesians 4
• Desired Result Disciples
• Source of Legitimacy Changed Lives
• Positive Trait Growth

27
Backup
28
(No Transcript)