Food Chain Website localization for India

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Food Chain Website localization for India
(India)
2007/11 Yves Meili
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Webpage to localize
http//www.burgerking.co.uk
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Webpage to localize
http//www.burgerking.co.uk
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Analysis of existing Websites

• General Observations
• Textscrollers
• Hitcounter
• Date/Time
• Colours red, yellow/mango, green
• Optimized for 800x600 screen resolution
• Bold font
• av. 6 Navigation Links
• Language English
• Uncertainty Avoidance is very low
  Westernisation/open to new things

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Dominos Pizza
Very simple layout and structure
Talk to us
Mix of languages (Hungry Kya gt are you hungry?)
Indian people
RSS Feed
white background
red background
UK Version
Indian Version
http//www.dominos.co.uk/, http//www.dominos.co.i
n
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McDonalds
Date/Time
Indian People
Food scroller
Home Delivery
http//www.mcdonaldsindia.com/home.html
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Nirula
Optimized for 1024x768
National spices
Colour schema red,yellow
Animations
Buddy Zone (Ronald McDonalds)
Home Delivery
http//www.nirula.com
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Bercos
Home delivery
Hit counter
Food scroller
Fun zone
http//www.bercos.net
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Considerations

• Serve Chicken instead of Beef
• Add Home Delivery section
• Offer Helpline
• Develop for 800x600 (screen resolution)
• Bilingual -gt English (Primary) and Hindi

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