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David Shanks University College London, UK

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outcome. eg medical symptoms diseases, weather price of orange juice, company data stock ... More research on search amongst available cues, eg process tracing ... – PowerPoint PPT presentation

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Title: David Shanks University College London, UK


1
David Shanks University College London, UK
Learning and Decision Making An Overview of the
Landscape
General theme How do people learn to make good
choices in decision environments? What are the
main research questions in studying decision
learning? What factors affect the likelihood of
learning an optimal decision strategy?
2
eg medical symptoms?diseases, weather?price of
orange juice, company data stock?market changes,
etc. Participants receive a payoff for each
correct decision or for their overall decision
accuracy.
3
Company A
Company B
Bulk of operations? UK
Bulk of operations? US
FTSE/Nasdaq? FTSE
FTSE/Nasdaq? Nasdaq
Established company? No
Established company? No
Employee turnover? Low
Employee turnover? High
which companys shares are more likely to
increase?
4
  • What research questions arise in the study of
    decision learning?
  • Search How do we find and/or construct the cues
    and cue values necessary for informing our
    choices?
  • Integration How do we combine cue information?
  • linear/nonlinear, heuristics
  • How do different forms of feedback and
    feedforward affect decision learning?
  • What form does knowledge take?
  • connections, exemplars, prototypes, rules
  • To what extent do people have insight into their
    decisions?
  • Can people learn to make optimal decisions? If
    not, what sort of biases are they prone to?

5
  • Search How do we find the cues and cue values
    necessary for informing our choices?
  • Very little research on discovering/constructing
    cues
  • Klayman (1988)
  • discovery is heavily reliant on outcome
    feedback
  • much better when the person can intervene and
    design his/her own experiments.
  • More research on search amongst available cues,
    eg process tracing techniques (elimination by
    aspects, satisficing).
  • Stopping rule when should we stop searching for
    additional cue information?
  • How do we choose how to allocate our attention
    across cues?

6
  • Integration How do we combine cue information?
  • Linear/nonlinear
  • Heuristics
  • People often thought to have a preference for
    linear forms and a limit on the number of cues
    they can combine. Evans et al (1995) doctors say
    they use more cues than they actually do.
  • But clearly experts can combine many cues
    nonlinearly (Ceci Liker, 1986).
  • Perhaps sometimes we dont integrate at all, but
    use noncompensatory heuristics such as
    Take-The-Best and other varieties of one-reason
    decision making? In many environments, such
    heuristics are optimal or near-optimal.

7
  • How do different forms of feedback and
    feedforward affect decision learning?
  • Feedforward effects of instructions, task
    understanding, scale compatibility.
  • Outcome feedback knowledge of the value of the
    outcome. Hard to learn from this, but plenty can
    be learned.
  • Cognitive feedback (Balzer et al, 1989)
  • task information (eg relations between cues and
    criterion)
  • cognitive information (eg cue utilization)
  • FVI (eg achievement)
  • history

8
  • What form does knowledge take?
  • Connections
  • Exemplars
  • Linear model (prototype)
  • Rules
  • A huge research area
  • Evidence for exemplar-based processes is
    overwhelming (Nosofsky).
  • Also much support for connectionist error-driven
    learning as the fundamental mechanism of human
    learning
  • so perhaps connectionism is a way of
    implementing exemplar storage (eg McClelland
    Rumelhart, 1985)?
  • Evidence for rules and for multiple strategies
    more controversial (Johansen Palmeri, 2002
    Juslin et al, 2003).

9
  • To what extent do people have insight into their
    decisions?
  • Important to differentiate between insight into
    the task vs insight into ones policy. People
    often can recognize the policy they used.
  • People often find it difficult to verbalize their
    reasons, but can under some circumstance indicate
    fairly accurately the weight they assigned to
    each cue (eg Harries Harvey, 2000). They can
    also report idealized cue weights (ie insight
    into the task).
  • Correlation between subjective and tacit policies
    is often low.
  • Are decision strategies employed deliberately or
    automatically? If the latter, then unlikely to
    yield insight (eg Bechara et al, 1995 Dienes
    Fahey, 1998 Nisbett Wilson, 1977).
  • Task properties, eg scale compatibility. Insight
    is greater when the cue and response dimensions
    are the same.

10
  • Can people learn to make optimal decisions? If
    not, what sort of biases are they prone to?
  • Certainly people can behave near-optimally in
    repeated decision environments (eg Shanks et al,
    2002 Kelley Friedman, 2003).
  • But even in these cases, biases are detectable
    (eg base-rate neglect Goodie Fantino, 1999).
  • Paradox classic JDM studies (eg Meehl) indicate
    that people are outperformed by very simple
    linear models, yet research in cognitive
    psychology (eg categorization Ashby Maddox,
    1992) reveals near-optimal, nonlinear behaviour.
  • Thus, perhaps people have the competence to make
    optimal decisions in virtually any domain, and
    perhaps they often fail to do so because of
    insufficient or inadequate exposure/motivation/fee
    dback etc?
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