24k'com

1
24k.com

• 24k Gold Points
• E-Commerce Show - Atlanta
• 9/12/00

2
Mike Larson

• Work for 24k.com
• Part of the Carlson Companies
• CWT
• Radisson
• Country Inn Suites
• TGI Fridays
• CMG
• Marketing Services

3
What is 24k.com?

• Officially it is the on-line representation of
  Gold Points

4
What is Gold Points

• Electronic, worldwide currency
• Gold Bond Stamps
• Green stamps
• Currency of Carlsons Loyalty Network

5
Together, 24k Gold Points is. . .

• World leader in Clicks Mortar
• Earn points for on-line purchases
• Earn points at participating off-line locations
• All for doing what you do anyway

6
Specifically, what is 24k.com?

• Flag ship of Carlsons electronic properties
• Directive of Carlson executive mgmt, to
• Reach consumers
• Coalesce the brands
• Focal point for 24k Gold Points
• Web portal designed to enhance, facilitate and
  simplify consumers leisure life
• Travel, Entertainment, Shopping, Charitable
  Giving, Information

7
24k Travel

• Air, Car Hotel
• Packages
• Destination information
• Other content
• Affiliate partners
• Co-branding
• Private label
• Wireless

8
Our Charge!!

• Design, develop and implement a world-class web
  portal
• With most of the travel functionality on par
  with the competition
• As a Carlson entity, an excellent travel
  component is required
• Deliver in less than six (6) months, including
• Most analysis and spec work
• Choosing of partners
• Choosing of technology
• Development, testing and Implementation

9
Other Considerations

• Personalization (drove us to . . .)
• Driven by extent of personalization and loyalty
  needs
• Broadvision (drove us to . . .)
• Front end platform
• 24k decided to develop
• Presentation layer in BV
• Middle layer with business rules
• Access to the host would come via an interface
  through Datalexs J BookIt product

10
Complicating Factors

• Carlson expectations
• Time frame
• Limited financial resources
• Limited People resources
• Carlson knows travel!

11
The Team

• 24k team
• Developers
• Project Management
• VEO Travel Consulting
• Datalex (booking engine)
• Worldspan (GDS)
• TRX (Travel and backend fulfillment)
• ISP
• Others

12
Virtual Team

• Led by 24k
• Directed by project mgmt team
• Project software was more than the daily planner!
• Great amount of rigor, discipline, adherence to
  the project teams methodology and drive went into
  this process

13
Success

• 5/31 Launch
• On time
• On budget
• Media campaign soft launch on 9/5
• Initial response very good!

14
Success Drivers

• Team Work
• Coordination effort
• World class people
• World class partners

15
Lessons Learned

• Adhere to methodology
• Communication
• Goal oriented, dedicated individuals
• Very aggressive people
• Develop close partnership with partners!!

16
Partners Share in Success

• Datalex
• Worldspan
• TRX
• Share in our success
• Here is their story