Ian Bond: Leeds City College

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Ian Bond Leeds City College
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Overview

• What?
• Why?
• Where?
• When?
• How?
• Next Steps?

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What?

• Apprenticeships
• Foundation Degrees
• Bespoke CPD Solutions
• Virtual
• Flexible
• Employer Demand Led

4
Why?

• Skills Gap
• New College
• Funding
• Growth
• Strategically Important Industry
• High Impact
• Sustainable

5
Where?

• Leeds City Region
• Virtual
• Leeds City College
• Leeds Media
• In Company
• On Line
• Flexible

6
When?

• Launched Today
• Can Deliver From Today
• 24/7 50/52
• Convenient Times to Suit You

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How?

• Blended Learning
• Day Release
• Apprenticeships
• Foundation Degrees
• CPD Opportunities
• Train to Gain Enhancement Fund Support
• ECIF Support
• Other External Funding Support

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Conclusion

• Responsive Approach
• Innovative
• Partnerships
• Leading Edge
• Transformational
• Strategic
• Dynamic
• New

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Next Steps

• Surf The Web Portal
• Register for an Apprentice
• Register for Foundation Degrees
• Explore Bespoke Training Solutions

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Next Steps

• To register your details for more information
  visit
• www.leedsdigitalmarketingacademy.co.uk

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Next Steps

• Contacts
• Kate Dyson on 0113 216 2587 or k.dyson_at_parklane.ac
  .uk
• Ian Bond for External Funding Support on
• 0113 216 2704 or i.bond_at_parklane.ac.uk

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• Digital 20/20
• Action Plan
• for a connected region
• Digital Skills Business Adoption
• David Kay
• Sero Consulting

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20th CenturyInformation Technology
No value No thanks
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2007
The next visitation of the RES will reflect
the pervasive cross-sector societal impact
of CDI
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Digital is everywhere
Other Sectors
User
Journalism
Healthcare
Financial Services
Retail
Construction
Education
Marketing
Transport Logistics
Engineering Manufacturing
E X P E R T I S E
2D 3D Product Design
Defence
Simulation
Security Tracking
TV Radio
Service Support
Film Music
Games
Websites
Networks
Hardware
Software
Technical
Specialist Creative Digital Industries
Creative
ICT
TECHNOLOGY
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Digital is everyone
Owner / Manager
Digital Practitioner
Application Specialist
Information Worker
Citizen
User
People outside workforce
Current workforce
T A R G E T S
Future workforce
Information Advice Guidance
Delivery Capacity
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P1 - Next Generation User Skills P2 - Higher
Level Skills P3 - Business ICT adoption P4 -
e-Learning Habit P5 - Specialist Curriculum P6 -
Digital Skills across the Curriculum P7 - Digital
Literacy for Citizens Jobseekers P8 -
Under-represented Groups P9 - IAG Portfolio P10 -
Attracting Retaining Talent P11 - Digitally
Adept Educators P12 - Specialist Facilities
Trainers
Digital 2020 Skills Priorities
P1 P2 P3 P4 P5 P6
P7 P8 P9 P10 P11 P12
RES Objectives O1 Sustainable business start
ups O2 Competitive businesses O3 Skilled people
benefiting business O4 Connecting people to
good jobs O5 Transport, infrastructure,
environment O6 Stronger cities, towns, rural
communities
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2009
Digital 2020 partners deploy many millions each
year across the digital skills business
adoption landscape
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Operational Group Partners

• Becta
• Business Link Yorkshire
• e-skills UK SSC
• JISC RSC
• Job Centre Plus
• Learning Skills Council
• Local Authorities
• NHS
• Skillset SSC
• Ufi learndirect
• Unionlearn
• Yorkshire Forward
• Yorkshire Universities

• Business Group
• Partners include
• BT
• Cisco
• Fujitsu
• Microsoft
• O2

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Faculty of ACES
Digital Skills Requirements
T A R G E T S
YH Regional Action Plan Framework
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Digital Skills Requirements
Owner / Manager
Digital Practitioner
Application Specialist
Information Worker
Citizen
User
People outside workforce
ITQ
Current workforce
Courses e-mentoringfor digital owners
managers
Work-based pathways from modern apprentice to
foundation degrees and masters Specialist
courses inc. Apple, Cisco, Microsoft, Oracle,
Linux, HTI, PHP, Java, Prince 2 and ITIL All
available through the NTI partnership
ITQ
T A R G E T S
Future workforce
WOW! Academy, Electronics Yorkshire bus,
Cisco in Schools Conferences and Events including
Creative Technology 2006 with Apple Foundation
degree and degree programmes covering computing,
digital media, creative technologies
Information Advice Guidance
Aim Higher, Computer Clubs for Girls, Young
Enterprise Digital Event
Company Health Check TNA
ITQ Assessor programme ITQ Best Practice
Network
School technician training, Creative programme
for teachers, Train the Trainer
Delivery Capacity
YH Regional Action Plan Framework
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Annual ICT Business Survey 2008 2,531
businesses (out of 150,000 in the region)
Demand

• Websites
• 54 have websites (66 of ICT users)
• 46 in 2006, 52 in 2007
• 73 of sites used for brochureware
• 44 monitor their traffic
• Practices Processes
• Accounts 70 (2007 61)
• Order Processing 51 (2007 38)
• CRM 52
• Transacting Online
• 53 place orders
• 34 receive orders
• 15 of those started in the last year
• e-Business non-adopter reasons
• Not relevant (76), Dont know how it will help
  (65)

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Next Generation User Skills ReportDigital 2020
the SQASeptember 2008
Supply

• Skills all employers will need,
• which they may not currently recognise
• Skills young people have
• which may not be recognised or accredited
• Generic skills more people will need such as
  remote working, online communication, information
  research and lifelong learning
• Basic skills e-confidence all people will need
  for living, learning and working in a digital age

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Next Generation User Skills ReportQualifications
Silos
L E V E L
Professional
Infrastructure
Digital Media
Book keeping
Office User Skills
User
Social Networking
Living in a digital world
Computers for the terrified
Hobby
Participation Media
Admin Equipment
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Next Generation User Skills ReportQualifications
Silos
L E V E L
Digital Marketing?
Professional
Infrastructure
Digital Media
Book keeping
Office User Skills
User
Social Networking
Living in a digital world
Computers for the terrified
Hobby
Participation Media
Admin Equipment
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Digital is everyone
Owner / Manager
Digital Practitioner
Application Specialist
Information Worker
Citizen
User
People outside workforce
Current workforce
T A R G E T S
Future workforce
Information Advice Guidance
Delivery Capacity
28
Digital is everyone
Owner / Manager
Digital Practitioner
Application Specialist
Information Worker
Citizen
User
People outside workforce
Current workforce
T A R G E T S
Future workforce
Information Advice Guidance
Delivery Capacity
29
You are not alone

• Convergence
• Regional ICT Business Survey
• Train to Gain Enhancement Fund
• Transformational ICT programme
• Digital Britain report
• Digital Region approval