The 9TH Annual Rutgers Business Plan Competition

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The 9TH Annual Rutgers Business Plan Competition
Sponsored by the New Jersey Sales Executive
Foundation
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Welcome!

• Thank you for coming today.
• Im Dr. Richard Mammone
• Director of The Best Institute
• My presentation today will briefly cover
• Rutgers success in commercializing innovation
• Business Plan Sponsors (including BEST)
• Business Plan Competition Rules
• Important Dates

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Rutgers A Proud Tradition of Commercializing
Innovation

• Streptomycin Antibiotic was discovered and
  brought to market by Selman Waksman in the 1940s

ASK.COM 1990s search company got its start in
the labs of Rutgers University. It employs over
200 in Middlesex County, NJ.

The Rutgers Jersey Tomato was first introduced in
1934 as an ideal canning tomato used by
Campbells, Heinz, and Ritter, and is the
preferred choice of 75 of commercial growers.
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• Other Technology Transfer Successes
• The Center for Turfgrass is the nations largest
  varieties of Rutgers turfgrass are used at
  Yankee Stadium, Central Park and the White
  House Law.
• The Crimson Queen, the second cranberry in the
  history of the United States to be patented,
  was licensed to more than 40 grower-members of
  the Ocean Spray cooperative. Rutgers began
  receiving royalties on its patent this year.
• Rutgers has supported 59 start-up companies
  since 1989 39 are based in NJ. In total, these
  start-ups have received follow-on venture
  financing of more than 160 million.

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Business Plan Competition Objective

• To encourage the development of business plans
  that have the potential to become an engine of
  economic growth and job creation in New Jersey
• To give students a unique business world
  perspective that will enhance their academic
  experience 

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This Years Business Plan Competition is Hosted
by

• The Rutgers Business Schools of New Brunswick and
  Newark,
• The Center for Urban Entrepreneurship and
  Economic Development,
• The Rutgers Entrepreneurial Society, and
• The Business, Engineering, Science and Technology
  (BEST) Institute

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What is BEST?

• BEST is a new newly formed organization dedicated
  to educating Rutgers undergraduate and graduate
  students in entrepreneurship by immersing them in
  the science of business via hands on experience
  (regardless of their major).
• BEST is located in the CoRE Building on Busch
  Campus - Facilities include
• BEST Institutes Business Information and
  Simulation (BIS) Lab/Mentoring Lounge - Students
  teams can brainstorm using our specialized
  business plan software, while meeting with
  mentors from the New Jersey Business community to
  discuss the practical application of their
  entrepreneurial ventures.
• BEST Institutes Idea Cafe - Where students,
  faculty, and local entrepreneurs can get together
  to discuss their ideas for new businesses over a
  shot of espresso.

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Why participate in the Business Plan Competition?

• Access to invaluable resources provided by
  business plan workshops and mentors from the New
  Jersey Entrepreneurial Community
• 35,000 in Prizes!
• Wherever your passion lies, whether its in the
  creation of a new business, applying your
  industry experience to the growth of the a
  start-up, or being part of a team with a vision
  to make an idea come to life the RBS Business
  Plan Competition has something for you.

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35,000 in Prizes and Much More!

• 25,000 will be awarded to the First Place
  Winners
• 10,000 will be awarded to the Second Place
  Winners
• Contestants will be privy to a wealth of
  information designed to enhance their proposals. 
  
• Access to mentors through the SCORE Website will
  help participants develop their plans into solid
  businesses with real world growth potential. 

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Rutgers Business Plan Competition

• Official Rules

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Eligibility

• The competition is open to Rutgers University
  students of ALL disciplines, campuses and levels
  including undergraduates, graduate students, and
  recent alumni from 2006 or later.
• There MUST be at least one Rutgers Business
  School student on each team.  This student must
  have a leadership role within the team and be an
  undergraduate senior, a graduate student or a
  recent graduate of Rutgers University.

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Intellectual Property/Confidentiality

• Competition presentations will be open to both
  the Rutgers community and the general public. 
  Judges, mentors, and staff will not be required
  to sign confidentiality agreements.

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1st Round Business Plan Submission

• First Round Business Plan submissions are due via
  the BEST website on Wednesday, April 1st, 2009 at
  1159 pm.
• Plans must be limited to 20 pages in length.  An
  additional 20 pages will be given for appendices,
  including financial statements.  Balance sheets,
  income statements, breakeven analysis, cash flows
  and use of proceeds should be outlined in the
  financial statements.  The use of proceeds should
  be described for both the 25,000 and 10,000
  prize levels.

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1st Round Finalist Selection

• On, or before, April 15, 2009, five Business
  Plans will be selected to compete in the final
  round of the Competition.
• The finalists will be provided preliminary
  comments from the judges.

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2nd Round Business Plan Submission

• Final Business Plans, together with a 15 minute
  PowerPoint Presentation, must be submitted to the
  BEST website no later than Friday, May 1, 2009 at
  1159 pm.
• Business Plans will be judged according to the
  following criteria
• 40 - Written Business Plan,
• 30 - 15 minute PowerPoint Presentation and
• 30 - Viability of the entrepreneurial venture.

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Business Plan Competition Final Judging Awards

• Thursday, May 14, 2009 the five finalist teams
  will each give a 15 minute PowerPoint
  Presentation to the judges panel
• Each presentation will be followed by a 15 minute
  question and answer session.
• First and second place winners will be announced
  later in the day.
• 25,000 will be awarded to the 1st Place Company.
  
• 10,000 will be awarded to the 2nd Place Company.

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Rutgers Business Plan Competition

• Resources Templates

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SCORE Website

• http//www.score.org/template_gallery.html
• Free business plans for downloading
• Online access to mentors
• Extensive resource links

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Business Plan Table of Contents

• I. Table of Contents
• II. Executive Summary
• III. General Company Description
• IV. Products and Services
• V. Marketing Plan
• VI. Operational Plan
• VII. Management and Organization
• VIII. Personal Financial Statement
• IX. Startup Expenses and Capitalization
• X. Financial Plan
• XI. Appendices
• XII. Refining the Plan

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Financial Statements

• Balance Sheet
• Cash Flow
• Income Statement
• Breakeven analysis

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Rutgers Business Plan Competition

• Important Dates

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Business Plan Executive Summaries Due

• Monday, March 2nd, 2009 at 1159 pm -
  Participants must submit their names and email
  address in conjunction with their Executive
  Summaries
• (1 - 2 pages) to our website by 1159 pm.
•  

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First Round Business Plans Due

• Wednesday, April 1st, 2009 at 1159 pm -
  Participants must submit their Business Plans to
  our website.
• Judges will select five (5) semifinalist teams
  with the best proposals as outlined in the
  Competition Guidelines.
• Semifinalists will be notified of their
  advancement to the final round of the competition
  on, or before, April 15th.

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Finalists Revised Business Plans Due

• Friday, May 1st, 2009 at 1159 pm Finalists
  Revised Business Plans and PowerPoint
  Presentations must be submitted to our website

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Business Plan Competition Final Judging

• Thursday, May 14th, 2009 - The finalists will
  give a 15 minute PowerPoint to the judges panel.
• After their deliberation, the Ninth Annual
  Business Plan Competition Awards Ceremony will
  commence.

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Join a team today become a part of the
Rutgers Business School Business Plan
Competition!
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For More Information

• Dr. Richard Mammone
• Director, The Best Institute
• Rutgers, The State University of New Jersey
• CoRE Building Room 703, Busch Campus
• Piscataway, New Jersey 08854
• Tel [phone]
• Tel [phone] Toll Free
• mammone_at_rutgers.edu
• http//www.best.rutgers.edu

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BEST Institutes Idea Cafe

• Where students, faculty, and local entrepreneurs
  can get together to discuss their ideas for new
  businesses over a shot of espresso.

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BEST Institutes Business Information and
Simulation (BIS) Lab/Mentoring Lounge

• Students teams will be able to brainstorm using
  our specialized business plan software, while
  meeting with mentors from the New Jersey Business
  community to discuss the practical application of
  their entrepreneurial ventures.