HTM 230

1
HTM 230

• Tourism Development

2
Watch Video Then There Were None

• What was the point of view of the movie?
• What part did tourism play?
• Why did this happen? Were haoles just evil
  people?
• What was their motivation?
• Tourism Planning is an attempt to mitigate the
  natural motivations of people in a free society

3
Consider Amazon Tribes

• What happens to Amazon tribes when they are
  exposed to Western Culture?
• Should they be prevented from making a choice
  just to satisfy a wilderness need of outsiders?
• What effect will tourism development have on
  these people?

4
Levels

• International
• WTO / United Nations
• Prosperity World peace
• National
• USTTA
• Promote Inbound Travel
• JTB
• Promote Outbound Travel

5
Levels

• State Local
• Utah Travel Bureau
• Hawaii Tourism Authority
• Private
• PCC
• Hotels
• Airlines

6
Tourism Impacts
7
Economic

• Income
• Multiplier
• Leakage
• Foreign Exchange
• Balance of payments
• Jobs
• Improved standard of living

8
Social

• Dependence
• Family relationships
• Property values
• Demonstration effect
• Crime
• Moral Decay

9
Cultural

• Adoption (Spread of Western Culture)
• Dilution (Loss of Language, etc.)
• Cross Adoption
• Conservation
• Materialism

10
Environmental

• Positive
• Conservation
• Clean up
• Infrastructure
• Negative
• Pollution
• Visual Clutter
• Congestion

11
Carrying Capacity

• Maximum of people who can use a site without
• Unacceptable change in physical environment
• Decline in the quality of the visitors
  experience
• Unacceptable adverse impact on
• Society
• Economy
• Culture

12
Sustainability

• The ability of a destination to draw visitors
  over a long period of time.
• Disneyland
• creative destruction
• PCC
• Coney Island
• Acapulco

13
Assignment

• Read You Decide p. 257
• Campfire
• Write 1 page reaction / opinion
• Due Wed 6/13

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Nature of planning

• Predict the future
• Macro
• Collective, Regional, Government
• Micro
• Individual Firms

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Marketing approach - Micro

• Market-driven
• Find out what people want and give it to them
• Customer focus

16
Planning Approach - Macro

• Product - Driven
• Develop the product
• Market only to people interested in that kind of
  product
• Host focus