TLI TRAINING: VICE PRESIDENT PUBLIC RELATIONS

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TLI TRAININGVICE PRESIDENT PUBLIC RELATIONS

• Jane Clark, CTM
• Vice President Public Relations, SLU Masters 778
• Vice President Membership, Scott Toastmasters
  9793

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Public Relations

• What is it anyway?

Public relations (PR) is the managing of outside
communication of an organization or business to
create and maintain a positive image. Wikipedia
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Why Bother with PR?

• Attract New Members to the Club
• Improve Club Image for Members
• Reinforce Sponsor Support
• Keep Existing Members Engaged

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Steps to being a Great VPPR

• Know Your Subject
• Toastmasters
• Your club
• Know Your Audience
• Who are you trying to reach?
• What do they want (WIFM)?
• How can you reach them?
• The Tools
• Web sites
• Fliers
• Media

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Step 1 Know Your Subject

• Toastmasters International
• Read your manuals
• Visit their web site
• Learn the rules
• The name
• The logo

• Your Club
• Review minutes, web site, newsletters, etc.
• How do your members describe your club

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Why SLU Masters?

• SLUM Asters? Wally Clark

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Step 2 Know your Audience

• SLU Masters
• Students
• Faculty
• Staff
• Community

• Scott Toastmasters
• Active Duty
• Separating active duty
• Civilian employees and contactors
• Dependents
• Retirees

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What are the tools of good pr?
e Mails
Public Events
HR Initiatives
Fliers
Newspaper Articles
Endorsements
Posters
Conventions
Speaking Engagements
Membership Drives
Contests
Telemarketing Campaigns
Letter Campaigns
Brochures
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Free Radio Announcements
Announcements
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Club Web Sites!

• Hi-Tech Image
• Great Communications
• Constant Connection
• Instant Information
• Fun

www.Toastmasters.org
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http//www.freetoasthost.org
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Web Site Content

• Club Mission, Vision, Goals, Objectives
• Benefits of Joining Toastmasters
• How to Attend a Meeting
• How to Join
• Achievements and Recognition
• Special Club Events
• Educational Materials
• Forms and Administration Tools
• Calendar and Schedule of Events

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Establishing a Site

• Find A Hosting Service
• Understand the Limitations
• Find a Volunteer Web Designer
• Publicize the Site Constantly
• Use Your Web Address
• Keep it Up to Date
• Keep Your eMail Lists Current

Everywhere!
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Effective Web Development

• Make the Home Page Most Important
• Clean, Uncluttered and Warm
• Dont Make it Word Heavy
• Easy to Navigate
• Follow the 3-Click Rule
• Use Lots of Links
• Include an E mail Address

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Caution!

• Dont Include Personal Information
• Watch Pop-Up Ads
• Be Sure All Links are Clean
• Maintain the Site

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Using Fliers to Target Your Audience
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See handouts for even more ideas from Ollie
Richards
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Other Great Sites For Fliers

• http//www.district23.org/marketingflyers.html
• http//www.tmdistrict38.org/targetmarketingflyers.
  htm

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Magical Tear-Offs!
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Thoughts for Closed Clubs

• Use the Company Web Site
• Speak at Meetings
• Ask HR for Subsidies
• Appeal to Managers
• Monthly Presence in Newsletters
• Send E-mails (Within Reason!)

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Working with the Media
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What Does Media Care About?

• Club News
• Success Stories
• Officer Elections
• Visitors VIPs
• Achievements
• Member Awards
• Anniversaries

• Chartering Events
• Demo Meetings
• Sponsored Events
• Special Programs
• Speech Contests
• Membership Drive
• Speakers Bureau

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Working With The Media

• Target A Specific Audience
• Develop a Media List
• Send Promotional Materials
• Follow Up
• Prepare for Electronic Submissions

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Press Kit Essentials

• Personalized Letter
• Club Information
• Fast Facts
• Press Releases
• Audio/Video Files

• Club Programs
• News Stories
• Dues Info
• FAQs
• Bios of Officers

Check Out the Toastmasters Sample Press Kit
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Press Kit Extras

• Community Event Information
• Club Awards
• Photos
• Club Accomplishments
• Schedules of TM events

• Feature Articles
• Mission, Goals, Objectives
• TM Logo
• Speaking and Leadership Tracks
• Membership Form

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What Makes a Story Good?

• Paper Typed and Double Spaced
• Electronic MS Word
• Clean Original Copies on Request
• Contact Persons Name (VPPR?)
• Release Instructions and Dates
• Good, Brief Headlines
• Clear, Concise and Accurate

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News Release Tips

• Make First Contact by E-mail
• Use a Unique Subject Line
• Target the Right Audience
• Be Typo Free and Grammatically Perfect
• Be Concise Avoid Jargon or Explain It
• Follow Up. Make It Easy for the Editor
• Be Professional

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Successful News PR

• Know the Publication and Audience
• Emphasize That TM is Non-Profit!
• Respect the Editors Time
• Accept Win some-Lose some
• Encourage new ideas

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Radio and TV

• Prepare Dont Wing It!
• Capitalize on the Opportunity
• Know Your Facts
• Be Direct and Brief
• Use Stories and Examples
• Clarify to Understand the Question
• Admit If You Dont Understand
• Always be on the record

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A Special D8 PR Campaign
May Is National Public Speaking Month
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Public Speaking Month

• A Series of TM Events over 1 month
• Draw Attention to Toastmasters
• Draw Attention to Your Club
• Help Potential Members Make the Decision to Join.

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NPSM Make It Your Event

• Club Visits
• Posters
• Flyers and TM Brochures
• Speaking Contests
• 10 Steps to Worry Free Speaking
• Meet the Toastmasters

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Maritz Public Speaking Month

• Announcement Poster
• Career Booklet
• Self Quiz
• Literature Table
• Teleprompter Day

• Joining Bonus
• Visit a Meeting
• Pin It On Campaign
• TM Brochures
• Poster Campaign
• Letter to former TMs

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How To Plan Your NSPM Event

• Give Me Your Name- The NPSM Guide
• Form a Club Committee
• Get Approvals and Clearances
• Dont Overstretch Your Resources
• Make The Events Fit Your Club

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Be A Great VP of PR

• Plan for the Year
• Form a Committee
• Execute against Plan
• Be Creative Think Unique Get Noticed
• Be Flexible During the Year

Be The PR Guru For Your Club
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Plan Guidelines

• Set Specific, Measurable Goals
• Coordinate With Your Club President
• Focus on Membership Building
• Make It For The Length of Your Term
• Socialize the Plan
• Execute on Planon Time.

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Questions?
Jane Clark, CTM janeclark0703_at_sbcglobal.net