bar grill hookah

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• bar grill hookah
• hoboken, nj

Samantha Blackbourn Angela De Lorenzo Flora
Elkin Ronak Patel
Alexis Sowuleski Lenny Tsatskin Kenneth Von Halle
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Company Overview

• A place to relax after a hard day of work. An
  outlet for stress relief. escape reality.
• Although many bars exist in Hoboken today, we
  plan to open a bar with a twist. Instead of the
  typical sports bar and grill, we will create a
  unique environment through novel concepts of
  entertainment.
• escape will offer food, drink, dancing and a
  hookah lounge.
• Hookah is a Middle-Eastern social smoking
  pastime which has which has risen to great
  popularity in the past few years, especially in
  hipster college towns such as Hoboken.
• escape will be a limited liability company. Which
  a hybrid between a partnership and a corporation,
  where shareholders only have limited liability of
  the companys actions. We feel this configuration
  is best for our startup company because of fewer
  regulations.

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Products and Services
Products and Services

• Cuisine
• Asian Fusion
• Mediterranean
• Traditional American Bistro
• Delectable desserts
• Beverages
• Fully stocked bar
• Chef-selected wines and champagnes
• Hookah
• 22 varieties of Shisha
• Specialists mix requested flavors

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Marketing Plan

• Geographic Market
• Hoboken, NJ
• Hoboken Combines workers, students, and people
  looking for a good time
• Ideal Customers
• Stevens Students
• 3000 college students in need of a great place
  for a great time
• Corporate Professionals
• The Younger professionals working in nearby area
  need a great place to escape to after a busy day.
  
• Hoboken Locals
• There are over 27,000 local Hoboken residents
  that match the profile of our clientele.
• Competition
• There are many bars in Hoboken, but none can
  offer what escape has.

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Key Competitors
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Marketing Plan

• Pricing
• The lower pricing of escape is focused on
  attracting a younger and more diverse crowd.
• Promotion
• escape plans to advertise through local media
  stations over radio, television, and newsletters.
• Traditional club and bar promotion methods such
  as flyers, mailers and coupons will be spread
  through the local area.

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Management Plan

• Company structure
• escape will be a Limited Liability company
• Internal Management
• Our internal managers, Lenny Tsatskin, Kenny Von
  Halle, Ronak Patel, Flora Elkin, and Angela
  DeLorenzo will be divided into various internal
  departments based on their experiences in Event
  Planning, Dining, Logistics, Finance, and
  Management.
• External Management
• Based on experience, Samantha Blackbourn will be
  an external manager in the legal department of
  escape.
• Alexis Sowuleski will represent the financial
  sector of escape, managing accounting statements,
  and financial planning for escape

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Operating Facility

• 2 Floors
• 8,000 sq. ft.
• 4,000 sq. ft. per level
• Location
• Maxwell Place, Hudson and 11th
• Corner space
• Acquisition Cost
• 440,000
• Includes liquor license
• Renovation Costs
• 5 million
• Total Facility Costs
• 5.4 million

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Facility Features

• 2 bars
• Live DJ
• Hookah
• Dining
• Private Party Rooms
• Lounge
• Dancing

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Operating Facility Layout
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Hours Of Operation

• We will operate a total of 54 hours per week

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Income Estimates

• Products/Services (Calculations)
  Totals Percentage
• Bar (50 of 175 x 15 x 54 hours)
  70,87526. 72
• Restaurant (50 of 55 x 30 x 54 hours)
  44,55016. 79
• Hookah (50 of 55 x 10 x 54 hours)
  14,8505. 60
• VIP Rooms (50 of 100 x 50 x 54 hours)
  135,00050. 89
• Total Income 265,275 100.00

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Income Distribution