Strategies for Managerial Writing

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Chapter 1 Strategies for Effective Managerial
Writing
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The Role of Strategy in Successful Managerial
Writing

• Key Concept 1.1
• Successful writing of any kind follows a
  carefully conceived strategy. Writers of all
  types, from novelists to speechwriters, plan
  their work.

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The Role of Strategy in Successful Managerial
Writing

• Section Outline
• Writing in Context
• Reasoning and Argument
• Strategic Issues

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Writing in ContextThe Communication Process

• Sender The individual or group that constructs a
  message and conveys it to recipients. The sender
  places the message in a specific form or code.
• Message The encoded information constructed and
  sent to the receiver. The coding may include the
  words, inflection, and format of the message.
• Receiver The intended and unintended individual
  or group that gets and then interprets the
  message sent by the sender.

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The Communication Process Continued

• Feedback A return message from a receiver that
  indicates that the message was received. Also may
  include a response to the message itself.
• Channel The method by which the message was sent,
  including verbal, oral, written, imagistic,
  nonverbal gestures and inflections, or some
  combination of these modalities of expression.
• Common Ground The culture, experience, and
  knowledge shared by two or more people.
• Cooperative Principle The fundamental assumption
  that when one speaks, one is intending to
  communicate.

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Managerial Processes

• Information Flow A critical management role
  involves transmitting information to individuals,
  units, teams, or groups that need the information
  in order to achieve common corporate goals.
• Control of Work A critical management role that
  involves scheduling, guiding, organizing, and
  controlling others in order to achieve the common
  goal of work.

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Reasoning and Argument

• Assertion Making claims by simply declaring them
  to be true.
• Reasoning The process of using logic to organize
  evidence and analysis in reaching a conclusion.
• Argument The rhetorical device of reaching a
  conclusion by arranging evidence and reasoning in
  order to support the conclusion.

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Strategic Issues

• Section Outline
• Communicator Strategies
• Audience Strategies
• Message Strategies

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Understanding the Workplace

• Key Concept 1.2
• Managerial writing occurs in the broader context
  of the workplace. Contemporary concerns about
  the workplace influence the nature of this
  managerial task

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Understanding the Workplace

• Section Outline
• Micro-, Organizational, and Macro-Culture
• Corporate Goals
• Formal and Informal Processes

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Professional Conduct and Personal Success

• Key Concept 1.3
• Strategies for managerial writing evolve from the
  writers personal goals and ambitions. To be
  effective as a writer, you must have a good grasp
  of your goals, the corporate image, and
  professional rules of conduct.

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Professional Conduct and Personal Success

• Section Outline
• Personal Goals
• Self-Image and Corporate Image
• Communication Ethics
• Culture and Ethics

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Goal Setting Task

• Today and this week
• This term
• This year
• In ten years

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Today and this week

• What will I achieve this week?
• What will distract me from my plans this week?

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This term

• What will I achieve this term?
• What skill or knowledge do I need to achieve this
  term?
• What will distract me from this plan?

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This year

• What will I achieve this year?
• What skill or knowledge do I need to achieve this
  year?
• What will distract me from this plan?

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In ten years

• What will I achieve in ten years?
• What skill or knowledge do I need to achieve in
  ten years?
• What will distract me from this plan?