Alex HananElizabeth Narde

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Microsoft Digital Update
20th Century Fox and Moxie
Alex Hanan/Elizabeth Narde Fox Account
Team November 19, 2009 advertising.microsoft.com
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• X-FILES

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The Program

• Quick Pitch FOX / X-FILES and Xbox 360 will
  create a FIRST EVER GLOBAL one-of-a-kind
  multi-tiered promotional campaign with sustained,
  consistent brand exposure that will entertain and
  engage users.

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X-Files Xbox LIVE Global Option 1
Over 20MM Impressions
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X-Files Xbox LIVE Global Option 2
OVER 14MM Impressions
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• X-FILES
• Phase 1 Build Awareness

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X-FILES Exclusive Trailer Release

• Phase 1
• Xbox LIVE Custom Destination

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X-FILES Build Awareness

• Phase 1
• Click and Play
• Xbox Super Roadblock

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X-FILES Exclusive Trailer Release

• Phase 1
• Xbox LIVE
• Xbox.com
• Play and Win
• Newsletter
• Themepacks
• Gamerpics

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X-FILES Build Awareness

• Phase 1
• Xbox LIVE

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• X-FILES
• Phase 2 Drive To Theater

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X-FILES Drive To Theater

• Phase 2
• X-FILES re-brand of Xbox logo across Xbox.com

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X-FILES Build Awareness

• Phase 2
• Global Roadblock!!
• BDE
• Xbox.com
• Newsletter
• Themepacks
• Gamerpics

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• X-FILES
• Phase 2 Drive To Theater

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X-FILES Drive To Theater

• Phase 4
• Click and Play
• Super Roadblock-Global!!!!

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X-FILES Drive To Theater

• Phase 2
• Xbox LIVE
• BDE
• Xbox.com
• Newsletter
• Themepacks
• Gamerpics

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