Embarcadero Technologies, Inc.

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Embarcadero Technologies, Inc.
Technical Overview and Demonstration

Presented to Cold Fusion User Group
May 9th, 2000


Dan Giannascoli
Director, Product Marketing
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Embarcadero Technologies

• Database Lifecycle Management
• Our goal is to promote our customers success in
  each stage of designing, developing and managing
  critical databases.

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Broad Platform Support

• Current Database Platform Support
• Oracle 7.3x and 8.x
• Sybase System 11, 11.5 11.9
• Microsoft SQL Server 6.5 7.0
• IBM DB2 UDB 5.x on NT and Open System OS
  platforms
• Future Database Platforms
• New Versions of Oracle, Sybase, SQL Server and
  DB2UDB
• IBM DB2 UDB on OS/390 and AS/400

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Our Value Proposition to Management

• Realize an immediate, demonstrable ROI
• Alleviate the IT manpower and skills shortage
• Reduce planned and unplanned downtime
• Achieve faster time-to-market
• Improve application performance
• Enhance employee job satisfaction and retention
• Cut costs

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Our Value Proposition to Users

• One hour to real work
• Become an instant expert
• Tackle everyday challenges effectively
• Automate tedious tasks
• Produce better results faster
• Achieve greater job satisfaction

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Product Awards

• PC Week Labs Analysts Choice (3x)
• PC Magazine 1999 Development Tool of the Year
• Intelligent Enterprise Readers Choice
• DM Reviews Data Warehouse 100 (2x)
• DBMS Readers Choice
• Computerworlds 100 Emerging Companies to Watch
  in 2000.

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Traditional Customers
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Internet Customers
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A Word from Our Customers

• "If you spend any amount of time managing your
  database environment, DBArtisan will pay for
  itself several times over. Michael
  Hotek, Swynk.com
• I have virtually cut my cross-platform
  migration time-to-completion by 70 with Rapid
  SQL and the Rapid SQL PL/SQL Debugger!"
  James Lamb, Los Alamos National Labs
• "With Rapid SQL, DBArtisan and DBArtisan Change
  Manager, I get the intelligent workflow component
  - these tools think and work the way I do."
  Rich Holoch, Phoenix Pop
• You don't have to be a seasoned Oracle expert
  to use DBArtisan. It gets people up to speed
  without a lot of training. Using it actually
  improves the system and teaches me more."
  Andy Martin, Garden.com
• With the same staff, we can now do two or three
  times as much... For us, Rapid SQL is a
  necessity." Kevin McQuillen, Cybergold
• I dont even know how I would accomplish my job
  without ER/Studio.
• Raul Pubill, American Heart Association

Over 30,000 current customers
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Three Product Families

• ER/Studio for Database Design Java Application
  Generation
• Rapid SQL for Database Development Web
  Programming
• DBArtisan for Database Administration Migration

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ER/Studio Overview

• An intuitive environment for visual data
  modeling, including designing and maintaining
  operational, decision support, and web
  application databases.
• Logical and Physical Database Design and
  Construction
• Power Modeling
• Round Trip Design Capabilities
• Java enabled Application Generator
• Comprehensive Reporting Capabilities

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ER/Studio Version 4.0
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ER/Studio Manage Application Lifecycle

• Design new applications from the ground up.
• Reverse-engineer existing applications into
  easily understood diagrams.
• Forward-engineer code to build new databases.
• Compare and synchronize live databases to
  existing diagrams.

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ER/Studio Produce Quality Designs

• Create a logical design to transform into any
  number of physical designs.
• Synchronize logical and physical designs.
• Maintain and normalize logical designs.
• Isolate and manage subject areas with submodels.
• Automate tedious, routine modeling tasks.
• Automatically migrate foreign keys.

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ER/Studio Improve Application Quality

• Insert,edit,and query data on the fly with
  ER/Studios AppGen.
• Analyze existing designs and implement changes
  directly to the database.
• Use wizards to validate designs.
• Create instant Java Application prototypes.

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ER/Studio Create Comprehensive Reports

• Automatically generate an HTML report to the web.
• Publish presentation-quality reports to Microsoft
  Word
• Export and import data models in XML format.
• Provide business users with an interactive
  environment for viewing data models.

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ER/Studio Understand Your Databases

• Capture business requirements and translate them
  into applications.
• Build and maintain large, complex databases.
• Understand and manage mission critical database
  designs.