IRNBRU

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IRN-BRU SFL Investing in Scottish Football
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Overview of the promotion

• Live from w/c 23 March until May 28 May
• Special Promotional packs carry a text to win
  message
• Prizes for club and supporter
• Club
• Every text message counts as a vote
• Votes are counted on Phenomenalfooty.com
• Clubs with most votes win extra cash for Youth
  Dev
• Supporter
• Chance to win 1 of 5 Footy Home Cinema Systems
• 1000s of SFL branded Merchandise

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Sizeable Youth Football Cash Injection
70,000
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Activation Details

• Special packs for all channels
• 24 x 330ml Multipacks
• Supermarkets
• 750ml glass
• Corner/ High street stores
• Supported by
• Point Of Sale
• Posters, Stickers, Free Prize Draw kits
• Customer incentives
• Press
• Media Packs (issued w/c 23 March)
• Press Release
• Photo-shoot
• SFL Merchandise
• PR
• Local and National coverage

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A closer view of pack