2005 CHEM SHOW ONLINE SURVEY

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2005 CHEM SHOW ONLINE SURVEY

• The Wayman Group, Inc.
• 555 Willow Avenue
• Cedarhurst, NY 11516
• www.waymanresearch.com
• swayman_at_aol.com

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TABLE OF CONTENTS  

• Study Methodology Pages i ii
• Executive Summary Pages iii vii
• Graphic Depiction of Survey Results Pages 1 21
• Paired magazine comparisons Pages 22 25
• (by magazine characteristic)

The Wayman Group, Inc.

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STUDY METHODOLOGY   PURPOSE Chemical Engineering
commissioned The Wayman Group, Inc. to conduct a
survey of qualified attendees at the 2005 CHEM
SHOW held at the Jacob Javits Center.   THE
QUESTIONNAIRE Involvement in making purchase
decisions Products that drew attendees to the
2005 CHEM SHOW Industry publications personally
received and read regularly Number of years
reading industry publications Pass along
audience Actions taken as a result of seeing
advertisements Preferred industry publication by
characteristic Involvement with buyers guides or
directories Respondent profile Likelihood of
attending 2007 CHEM SHOW  

-i-
4

 
STUDY METHODOLOGY, continued   DATA COLLECTION On
November 29, 2005, an email blast including a
survey link, was sent to 6,160 qualified
attendees of the 2005 CHEM SHOW. One week
later, on December 6, a follow-up email blast was
sent to non- respondents to increase response.
A drawing was offered for an iPod 30GB as an
incentive. In total, 737 respondents answered
the survey. The margin of error, based on 737
respondents is calculated to be no greater than
/-3.8, a sufficient sample to ensure that the
results reflect a true picture of the general
opinions of the CHEM SHOW attendees. The Wayman
Group, Inc., an independent marketing research
firm, coordinated both data collection and
reporting of survey results. Further, the survey
was sent out as a blind survey from The Wayman
Group, Inc. Survey participants were unaware
that Chemical Engineering commissioned the
survey. ABOUT THE WAYMAN GROUP, INC. The Wayman
Group, Inc. specializes in developing marketing
research and sales promotion programs to help
salespeople sell advertising and exhibit space,
thereby increasing revenue. Most importantly,
The Wayman Group helps trade publications and
show management complete research studies and
promotional materials on deadline, enabling
salespeople to begin the selling cycle
immediately.   Sheldon Wayman, president, has
been involved with marketing research and sales
promotion development for 26 years. With a
unique ability to turn marketing research into
promotional tools, hes worked with hundreds of
salespeople, teaching them creative techniques in
selling advertising and exhibit space.

-ii-
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EXECUTIVE SUMMARY  

• Involvement in making purchase decisions-Q1a
  Top four products include pumps (60), valves
  and actuators (57), mixing equipment-liquid
  and/or solids (48), and tanks, vessels, towers,
  internals and reactors (48). See page 1.
• Products that drew attendees to 2005 CHEM
  SHOW-Q1b The top three include pumps (49),
  valves and actuators (44), and mixing
  equipment-liquid and/or solids (43). See page
  2.
• Involvement in making purchase decisions-Q2a
• Over one-half (55) are involved in making
  purchase decisions for instrumentation, while
  nearly half (49) make purchase decisions for
  temperature and pressure sensors and controls.
  Forty-two percent have a role in purchase
  decisions for level controls for liquids and
  solids. See page 3.
• Products that drew attendees to 2005 CHEM
  SHOW-Q2b The top three include instrumentation
  (45), temperature and pressure sensors and
  controls (35) and level controls for liquids and
  solids (34). Thirty percent indicated that they
  came to CHEM SHOW 2005 to see waste and
  wastewater treatment equipment and systems. See
  page 4.

The Wayman Group, Inc.
-iii-
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EXECUTIVE SUMMARY, continued  

• Industry publications personally received The
  top five include Chemical Engineering (58),
  Chemical Processing (45), Chemical Equipment
  (41), Chemical Engineering Progress (30), and
  Processing (29). See page 5.
• Industry publications read regularly (read at
  least three of the last 4 issues) Nearly
  two-thirds (64) read Chemical Engineering on a
  regular basis, followed by Chemical Processing
  (41) and Chemical Equipment (39). See page 6.
• CHEMICAL ENGINEERING READER PROFILE
• Loyal readers of Chemical Engineering
• CHEM SHOW attendees have read Chemical
  Engineering for an average of 6.4 years. Over
  one-third (36) have read the publication for
  over 10 years See page 7.
• Chemical Engineering readers pass along their
  copy On the average, CHEM SHOW attendees pass
  along their copy of Chemical Engineering to three
  other people at their location. One out of five
  or 20 pass along their copy to five or more
  other people. See page 8.

The Wayman Group, Inc.
-iv-
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EXECUTIVE SUMMARY, continued  

• CHEMICAL ENGINEERING READER PROFILE, continued
• CHEM SHOW attendees take action as a result of
  seeing advertisements in Chemical Engineering
  Over one-half (53) visited an advertisers
  website, while 26 contacted an advertiser
  directly for more information. See page 9.
• PREFERRED INDUSTRY PUBLICATION AMONG CHEM SHOW
  ATTENDEES
• Chemical Engineering was selected the top
  publication, over eight industry competitors, for
  each of the following characteristics
• Best delivers technical news that is helpful in
  your job (50)
• ONE publication I would choose if I could receive
  only ONE (48)
• Provides the most useful how-to engineering
  information (46)
• Offers the most in-depth global coverage of the
  chemical process industries (45)
• See pages 10 13.

The Wayman Group, Inc.
-v-
8

 
EXECUTIVE SUMMARY, continued  

• YOUR INVOLVEMENT WITH BUYERS GUIDES
• Involvement with buyers guides Nearly
  three-quarters (71) refer to the Chemical
  Engineering Buyers Guide when looking for
  information about products or services. See page
  14.
• RESPONDENT PROFILE
• ONE Function which best describes your work
  Over one-third (35) are involved in engineering,
  followed by administration (corporate or
  division) (16) and RD (15). See page 15.
• Principle products manufactured or services
  rendered at the location you work Top three
  include engineering services (20), drugs and
  cosmetics (13) and other chemical (11). See
  page 16.
• Number of employees at your location Forty-one
  percent have less than 50 employees at their
  location. Over one-quarter (26) have 250 or
  more employees at their location. See page 17.
• Work activities One-half of more of
  respondents are involved in the following three
  work activities process design (65), process
  instrumentation and control (52), and liquid,
  gas, or air handling (50). See page 18.

The Wayman Group, Inc.
-vi-
9

 
EXECUTIVE SUMMARY, continued  

• RESPONDENT PROFILE, continued
• Picked up product information Nearly
  three-quarters (71) picked up product
  information, literature, or new contacts for
  other colleagues in their organization who were
  not able to attend. See page 19.
• Specific project needs at CHEM SHOW 2005
  Nearly one-half of respondents (45) came to the
  show with specific project needs. See page 20.
• Likelihood of attending CHEM SHOW 2007
  Eighty-two percent are extremely likely or likely
  to attend the 2007 show. See page 21.

The Wayman Group, Inc.
-vii-
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SURVEY FINDINGS(Graphic Depiction)

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Involvement In Making Purchase Decisions


Please select each product that you are involved
in making purchase decisions, such as determining
needs, establishing specifications, selecting
or specifying vendors, or approving expenditures.
2005 CHEM SHOW Attendee Survey conducted by The
Wayman Group, Inc. Base 533
-1-
12

Products That Drew Attendees To 2005 CHEM SHOW


What products did you come to see at the 2005
CHEM SHOW?
2005 CHEM SHOW Attendee Survey conducted by The
Wayman Group, Inc. Base 657
-2-
13

Involvement In Making Purchase Decisions


Please select each product that you are involved
in making purchase decisions, such as determining
needs, establishing specifications, selecting
or specifying vendors, or approving expenditures.
2005 CHEM SHOW Attendee Survey conducted by The
Wayman Group, Inc. Base 495
-3-
14

Products That Drew Attendees To 2005 CHEM SHOW


What products did you come to see at the 2005
CHEM SHOW?
2005 CHEM SHOW Attendee Survey conducted by The
Wayman Group, Inc. Base 612
-4-
15
INDUSTRY PUBLICATIONSPERSONALLY RECEIVE/READ
REGULARLY

16

Over One-Half of CHEM SHOW Attendees Receive
Chemical Engineering


Please indicate which of the following industry
publications you personally receive addressed to
you.
2005 CHEM SHOW Attendee Survey conducted by The
Wayman Group, Inc. Base 363
-5-
17

Nearly Two-Thirds of CHEM SHOW Attendees (64)
Read Chemical Engineering Regularly


Please indicate which of the following industry
publications you read on a regular basis (read at
least three of the last four issues).
2005 CHEM SHOW Attendee Survey conducted by The
Wayman Group, Inc. Base 442
-6-
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CHEMICAL ENGINEERING READER PROFILEAT 2005
CHEM SHOW

19

Loyal Readers of Chemical Engineering


Please indicate how many years you have been
reading Chemical Engineering.
2005 CHEM SHOW Attendee Survey conducted
by The Wayman Group, Inc. Base 340

-7-
20

Chemical Engineering Readers Pass Along Their
Copy
Average 3.0 other readers


How many OTHER PEOPLE at your location (besides
you) read or look through your copy of Chemical
Engineering?
2005 CHEM SHOW Attendee Survey conducted
by The Wayman Group, Inc. Base 387

-8-
21

CHEM SHOW Attendees Take Action as a Result of
Seeing Advertisements in Chemical Engineering


Which of the following actions have you taken
in the past 12 months as a result of seeing any
advertisements in Chemical Engineering?
2005 CHEM SHOW Attendee Survey conducted by The
Wayman Group, Inc. Base 384
-9-
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PREFERRED INDUSTRY PUBLICATION

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Best Delivers Technical News That Is Helpful In
Your Job


Which ONE publication best represents each of
the following characteristics?
2005 CHEM SHOW Attendee Survey conducted by
The Wayman Group, Inc. Base 495
-10-
24

Provides The Most Useful How-To Engineering
Information


Which ONE publication best represents each of
the following characteristics?
2005 CHEM SHOW Attendee Survey conducted by
The Wayman Group, Inc. Base 443
-11-
25

Offers Most In-Depth Global Coverage Of The
Chemical Process Industries


Which ONE publication best represents each of
the following characteristics?
2005 CHEM SHOW Attendee Survey conducted by
The Wayman Group, Inc. Base 421
-12-
26

One Publication I Would Choose If I Could
Receive Only One


Which ONE publication best represents each of
the following characteristics?
2005 CHEM SHOW Attendee Survey conducted by
The Wayman Group, Inc. Base 492
-13-
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YOUR INVOLVEMENT WITH BUYERS GUIDES OR
DIRECTORIES

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Nearly Three-Quarters (71) Refer To CEBG When
Looking For Information About Products Or Services


Which of the following buyers guides do you
refer to when looking for information about
products or services?
2005 CHEM SHOW Attendee Survey conducted
by The Wayman Group, Inc. Base 377

-14-
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RESPONDENT PROFILE

30

One Function Which Best Describes Your Work


Please check the ONE function which BEST
describes your work.
2005 CHEM SHOW Attendee Survey conducted
by The Wayman Group, Inc. Base 637

-15-
31

Principle Products Manufactured Or Services
Rendered At The Location You Work


What is the principle product(s) manufactured
or service(s) rendered at the location you work?
2005 CHEM SHOW Attendee Survey conducted by The
Wayman Group, Inc. Base 628
-16-
32

Number Of Employees At Your Location


Please select the number of employees at your
location.
2005 CHEM SHOW Attendee Survey conducted
by The Wayman Group, Inc. Base 637

-17-
33

Work Activities


Please indicate all the activities in which
your work involves you in any way?
2005 CHEM SHOW Attendee Survey conducted by The
Wayman Group, Inc. Base 586
-18-
34

Nearly Three-Quarters (71) Picked Up Product
Information For Other Colleagues


Did you pick up product information, literature,
or new contacts for other colleagues in your
organization who were not able to attend?
2005 CHEM SHOW Attendee Survey conducted
by The Wayman Group, Inc. Base 630

-19-
35

Nearly Half (45) Came To CHEM SHOW 2005 With
Needs For A Specific Project


Did you come to the show with needs for a
specific project?
2005 CHEM SHOW Attendee Survey conducted
by The Wayman Group, Inc. Base 632

-20-
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Eight-Two Percent Are Extremely Likely Or Likely
To Attend The 2007 CHEM SHOW


How likely are you to attend the 2007 CHEM SHOW?
2005 CHEM SHOW Attendee Survey conducted
by The Wayman Group, Inc. Base 636

-21-
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PAIRED MAGAZINE COMPARISONS
2005 CHEM SHOW Attendee Survey conducted by The
Wayman Group, Inc.
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PREFERRED PUBLICATIONBased on respondents who
personally receive both Chemical Engineering
Chemical Processing

2005 CHEM SHOW Attendee Survey conducted by The
Wayman Group, Inc.
-22-
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PREFERRED PUBLICATIONBased on respondents who
personally receive both Chemical Engineering
Chemical Equipment

2005 CHEM SHOW Attendee Survey conducted by The
Wayman Group, Inc.
-23-
40
PREFERRED PUBLICATIONBased on respondents who
personally receive both Chemical Engineering
Chemical Engineering Progress

2005 CHEM SHOW Attendee Survey conducted by The
Wayman Group, Inc.
-24-
41
PREFERRED PUBLICATIONBased on respondents who
personally receive both Chemical Engineering
Processing

2005 CHEM SHOW Attendee Survey conducted by The
Wayman Group, Inc.
-25-