Definition

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Definition

• Digital Marketing
• Every marketing activity that uses the new media.
• New media

• The internet
• E-mail
• Cell Phone
• WAP
• I-mode

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Reddion Introduction
Introduction Strategy Process Strategic
Plan Summery For whom? End

• Founded in august 1998 as AdValue
• Recently changed to Reddion
• Digital marketing as core business
• Unique combination IT, Knowledge en Media
• Focus on maximum return on investment
• Knowledge centre
• Independend buro

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De Market
Introduction Strategy Process Strategic
Plan Summery For whom? End
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Reddion Strategy
Introduction Strategy Process Strategic
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• Reddion goal
• Find a way to translate your marketing plans and
  budgets effectively into a suitable strategy and
  maximum outcome.

Reddion services rest on three pillars

• Knowledge
• IT
• Media

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Knowledge
Introduction Strategy Process Strategic
Plan Summery For whom? End
Knowledge IT Media

• Knowledge database since 1998

• Follow developments in digital marketing
• Data handling
• analysis of trends
• distribution of knowledge within the
  organization

Knowledge for you!!
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Knowledge
Introduction Strategy Process Strategic
Plan Summery For whom? End
Knowledge IT Media
What can you do with our knowledge?

• The young and dynamic market is
  knowledge-intensive, to market successful without
  knowledge is extremely difficult
• Knowledge is vital for learning
• Innovation is essential in this market
• Knowledge will help to increase ROI of a campaign
• Knowledge is important for the learning process
  with the client

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IT
Introduction Strategy Process Strategic
Plan Summery For whom? End
Knowledge IT Media

• NOAH Campaign Measurement System
• Knowing the results of your promotion expenses

• Follow visitor from the first moment to the
  actual action
• Store client profiles in knowledge database
• Contact analysis to make redirection campaign
  possible.
• Client profiles make follow-up campaigns
  better focused

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Digital Media
Introduction Strategy Process Strategic
Plan Summery For whom? End
Knowledge IT Media

• From the first idea until the last evaluation
  GUIDING!

• Strategic advise
• Media planning
• Media buying
• Campaign analysis
• Optimization
• Evaluation
• Goal Maximum possible R.O.I.

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The Process
Introduction Strategy Process Strategic
Plan Summery for whom? End
ExecutingProject
Effectiveness measuring NOAH
Strategic Plan Choose from the Digital Tools Mix
OptimizationMedia Strategy Formulate and Execute
Report Analysis, Research, Consulting
Briefing Goals, objectives, Target market, Budget
First meeting Listening, Understanding,
Recognizing
Final Report Evaluation and Learnings
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Strategic Plan
Introduction Strategy Process Strategic
Plan Summery for whom? End

• Choosing from the Digital Tools Mix

Q1 Q2 Q3 Q4
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Tool 1 SMS-marketing
Introduction Strategy Process Strategic
Plan Summery for whom? End
SMS-marketing Sponsoring Online PR SEM E-mail
marketing Web advertising Consultancy Measurement
Management
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Tool 2 Sponsoring
Introduction Strategy Process Strategic
Plan Summery for whom? End
SMS-marketing Sponsoring Online PR SEM E-mail
marketing Web advertising Consultancy Measurement
Management
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Tool 3 Online PR
Introduction Strategy Process Strategic
Plan Summery for whom? End
SMS-marketing Sponsoring Online PR SEM E-mail
marketing Web advertising Consultancy Measurement
Management
 
Article Tiscali in top 5 referrers Fashion Fun
Reddpublicity
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Tool 4 Search Engine Marketing
Introduction Strategy Process Strategic
Plan Summery for whom? End
SMS-marketing Sponsoring Online PR SEM E-mail
marketing Web advertising Consultancy Measurement
Management

• Reddsearch

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Tool 5 E-mail Marketing
Introduction Strategy Process Strategic
Plan Summery for whom? End
SMS-marketing Sponsoring Online PR SEM E-mail
marketing Web advertising Consultancy Measurement
Management

• Reddmail

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Tool 6 Web Advertising
Introduction Strategy Process Strategic
Plan Summery for whom? End
SMS-marketing Sponsoring Online PR SEM E-mail
marketing Web advertising Consultancy Measurement
Management
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Tool 7 Consultancy
Introduction Strategy Process Strategic
Plan Summery for whom? End
SMS-marketing Sponsoring Online PR SEM E-mail
marketing Web advertising Consultancy Measurement
Management

• Reddresearch
• Reddquestion
• Reddcompetitor
• Reddtraining

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Tool 8 Measurement Management
Introduction Strategy Process Strategic
Plan Summery for whom? End
SMS-marketing Sponsoring Online PR SEM E-mail
marketing Web advertising Consultancy Measurement
Management

• NOAH

Reddsitetracker Reddmicro Reddsurvey Reddusability
Reddstress
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Summery
Introduction Strategy Process Strategic
Plan Summery for whom? End

• Reddion want

• Innovative way of filling in marketing efforts
• Pro-active
• Optimal cooperation with client The client is
  partner
• Independent
• Reddion represents the advertisor
• Expertise
• Experience in the market combined with a large
  
• knowledge database

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For Whom?
Introduction Strategy Process Strategic
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End
Introduction Strategy Process Strategic
Plan Summery for whom? End