Slayt Basligi Yok

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Is a weekly publication that introduces the
readers to the recent developments in technology,
trends in business and trade world and expert
opinions regarding economic forecasts. Reader
profile consists of highly educated prosperus
people. They are either managers of the firms or
they want to keep track of bussiness on the
global market.
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European eddition of BW is available in Turkey.
Web adress www.businessweek.com All additions
and five-year archieves are available on web.(for
the subscribers) Hard copies are availble in Big
bookstores in Ankara and METU library.
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• Editors and writers of BW are selected among
• Academisions of well-known business schools
• CEOs of major firms
• Stock/exchange market vievers
• Local market researchers
• Editor-in-chief Stephen Shepard

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Price 3.95 Published by The McGraw-Hill
Companies Inc. Recently declared economic
statistics and business awards, insights into
trends and expectations and yearly outlooks that
summarizes the important bussiness and industry
events throughout the year are all enclosed in
BW.
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Why do managers read BW? 1)To follow the global
trends A manager can be well informed about the
future destination of global business and
economy. These trends show up in the magazine
after they have gone through experts hands.
Therefore, any manager will benefit from experts
opinions as well as being informed about
developments in their fields.
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2)To follow technology Techonology news is one of
the major fields of BW writers. They often
introduce new products, new production
technologies and information technologies. Since
technology is vital under todays conditions,
these articles give the manager a chance to beat
the rivals.
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3) To keep up with money markets Most firms have
an income stream from non-operational tasks.
Investment in stocks, currency, treasury bills or
bonds is the concern of the managers. BW is very
helpful -with its statistical data and
comparisons with past- in these decisions.