http: What is a Web Page

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Introduction
http// What is a Web Page?
Websites Enhance HIV/AIDS Work
A Presentation by Eric Strauss photographer /
filmmaker / web developer www.barcinofilms.com
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How to Use this Presentation
How to use this Presentation
http// What is a Web Page?

• If you already have a Web site
• Compare and contrast
• Get ideas of how to improve your site

• If you want to develop a Web site
• Learn where to start
• Learn about smart design
• Learn about Web development options

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What is a Website?
What is a Web site?
http// What is a Web Page?
A Web page is, a document designed for viewing
in a Web browser.
A Web site is, comprised of one or more of those
documents.
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Please Change the Definition
Please Change the Definition
http// What is a Web Page?
Music
Video
Music, news feeds, forums, auctions, video,
e-commerce.
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A Powerful New Media
A Powerful New Media
http// What is a Web Page?
Traditional Media
INTERNET
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How Big is the Internet?
How BIG is the Internet?
http// What is a Web Page?

• 3 billion, 11 billion, 85 billion, 550 billion?
• 0.03 indexed by search engines (Bergman, 2001)
• 1 billion users, as of January 2006 (World Stats)
• 23 are in North America

Joe, is that you?
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Its Getting Bigger
Its getting BIGGER
http// What is a Web Page?

• Internet use will increase
• Especially in developing nations (India, China)
• Fueled by 100 laptop and infrastructure
  investment

100 laptop
Infrastructure Investment
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Benefits
Internet Benefits
http// What is a Web Page?

• Low entry costs
• Large network for distribution
• Encompasses all traditional media
• No marginal cost for additional consumption
• Immediate information transfer
• Available on demand 24/7

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Caveats
Internet Caveats
http// What is a Web Page?

• Everything is on the Internet

• Little regulation

• Verification of information (WIKIPEDIA)

Can we TRUST the Internet?
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Is the Internet Bad?
A Bad Thing?
http// What is a Web Page?
Source aol.co.uk
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Is the Internet Good?
A Good Thing?
http// What is a Web Page?
Source aol.co.uk
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How People Evaluate Web Sites
How People Evaluate Web Sites
http// What is a Web Page?

• First impressions are VISUAL
• We can decide in 50 milliseconds
• We look for specific indicators

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How People Evaluate Web Sites 2
How People Evaluate Web Sites
http// What is a Web Page?

• Top Visual Indicators
• Interesting or Boring
• Design - Good or Bad
• Color - Good or Bad
• Layout - Good or Bad
• Imaginative or Unimaginative

(Study by University of Carleton in Ottawa)
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Low Visual Appeal
Low Visual Appeal
http// What is a Web Page?
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High Visual Appeal
High Visual Appeal
http// What is a Web Page?
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Good Design in Context
Appropriate Design
http// What is a Web Page?

• Which is appropriate for your organization?

(www.csszengarden.com)
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Content is Important Too
Content is Important Too
http// What is a Web Page?

• Decisions also based on CONTENT and USE
• Content is as diverse as design
• How do other people use the Internet?

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General Uses of the Internet
General Uses of the Internet
http// What is a Web Page?
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Ryan White Agencies
Ryan White Agencies
http// What is a Web Page?

• Clients - help them find you
• Fundraise - accept donations sell goods
• Volunteers - get people involved
• Education - videos, papers, resources
• Connect - to other organizations with a similar
  mission
• Publicize - teach people about your organization

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Considerations
Before you Develop
http// What is a Web Page?
Considerations

• Web sites are visible to billions of people
• They represent your organization
• Web development should be taken seriously

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First Steps of Development
First Steps of Development
http// What is a Web Page?
If you want a Web site

• Determine how you want to use the site
• Budget your time and money
• Then begin building your site!

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1. Template Design Services (Low Cost) - 1
1. Online Website Builder (Low Cost)
http// What is a Web Page?

• No Coding Necessary template design
• Pros Easy to begin, low cost, updatable
• Cons Identifiable as low cost option, standard
  design, lacks advanced uses

Web.com has many options
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1. Template Design Services (Low Cost) - 2
1. Online Website Builder (Low Cost)
http// What is a Web Page?

• Uses Clients, Donations, Volunteers,
  Fundraising, and Education.
• Services Web.com, Site2You.com
• Cost starts at 10/month

Made with site2you.com
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Visual Editor Applications (Medium Cost) - 1
2. WSIWYG Editors (Medium Cost)
http// What is a Web Page?

• Visual HTML Programs
• Pros Great Websites, 100 Customizable
• Cons Time consuming, difficult to learn,
  addictive, costly

Macromedia Dreamweaver
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Visual Editor Applications (Medium Cost) - 2
2. WSIWYG Editors (Medium Cost)
http// What is a Web Page?

• Additional Uses Media Deployment, Web
  Optimization, Flash
• Applications Macromedia Dreamweaver (399),
  Microsoft Frontpage (89.99), iWeb (Free w/ new
  Mac)
• Additional Products Hosting Service (start at
  4.99/month) other programs like Flash and
  Photoshop (start at 499)

Apples iWeb
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Professional Solutions (Higher Cost) - 1
3. Professional Solutions (High Cost)
http// What is a Web Page?

• Fully functional custom Websites
• Pros Clean and professional look, 100 original,
  widest compatibility, advanced uses
• Cons Cost

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Professional Solutions (Higher Cost) - 2
3. Professional Solutions (High Cost)
http// What is a Web Page?

• To find the best developer, ask a lot of
  questions
• Pricing structure
• Time frame
• Updates/changes
• Portfolio
• References

Sample template, professional design
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Professional Solutions (Two Exceptions)
3. Professional Solutions (Alternatives)
http// What is a Web Page?

• Volunteer Developers for Non-Profits
• Common Impact - www.commonimpact.org
• Online Fundraising without a Web site
• First Giving - www.firstgiving.com
• Pricing - 300/year

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Additional Considerations - 1
Additional Considerations
http// What is a Web Page?

• A Website is an investment in your organization
  as well as the future of your clients.
• By investing time and/or money, you can
• increase donations
• educate users
• publicize your efforts
• get more people involved

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Final Thoughts
Final Thoughts
http// What is a Web Page?

• Websites are a great way for any organization to
  expand their footprint and accomplish more.
• Good Luck!
• Contact Information
• Website www.barcinofilms.com
• Email eric_at_barcinofilms.com
• Telephone [phone]