Mark T Murphy DDS FAGD

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Key Opinion Leaders
Whats now and Whats next.?

• Mark T Murphy DDS FAGD
• The Pankey Institute
• Slidesmmurphy_at_pankey.org

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Key Opinion Leaders

• If I had asked people what they wanted.

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Key Opinion Leaders

• Simplify..
• Complexity
• .Noise
• ...Risk

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Key Opinion Leaders

• New product adoption and diffusion
• Web
• WOM
• Podium
• Publication
• Circle of Influence

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Key Opinion Leaders

• Arbitrary------------Scientific use of KOLs
• Unregulated------------Regulated Support
• Homogenous---------------Heterogeneous

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Key Opinion Leaders

• Next?.........
• Metrics
• Regulation
• Market Changes

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Key Opinion Leaders

• mtmurphydds _at_ gmail.com
• 248 561 9951