How can organizations use

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How can organizations use
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Table of Contents

• IntroductionP3
• The reasons why organizations use
  YouTube....P4
• What kind of organization are most likely to use
  YouTube....P5
• How do companies use YouTube..
  ..P5
• How do Universities use YouTube..
  ..P7
• Specific examples about how Universities use
  YouTube....P9
• Conclusion and other creative ways of using
  YouTube....P10

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Why is YouTube Useful for Organizations?

• It is free and easy to use.
• It is accessible to everyone.
• It is a platform with massive audience reach.
• Some people are visual and want to learn new
  things by watching a video instead of reading a
  book or an article.
• Videos can entertain viewers more than reading an
  add or an information pamphlet.

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Which types of organizations are most likely to
use YouTube?

• Non-profit organizations that can promote their
  cause through advertizing.
• Companies that use YouTube as a marketing
  strategy.
• Universities and colleges that use YouTube for
  educational and promoting purposes.
• Political parties that use YouTube as a mean to
  inform the population of their political views.

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HOW CAN COMPANIES USE YOUTUBE?

• Create video blogs instead of ordinary blogs.
• Introduce your company.
• Build trust between your company and your
  consumer.
• Upload a couple of advertisement videos.

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HOW CAN COMPANIES USE YOUTUBE? Contd

• Add funny pictures in their videos in order to
  make potential clientele smile.
• Demonstrate how ones products or services work
  and/or are better than the ordinary ones through
  a video.
• Provide proper demonstrations of the procedure of
  use of the product.
• Prominently display your web page address or
  phone number in the video.

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HOW CAN UNIVERSITIES USE YOUTUBE

• Post courses contents online to help current
  students catch up on missed or misunderstood
  material.
• Post academic events and numerous lectures given
  by important figures in order to make your
  University noticed.
• Demonstrate the projects that have been done by
  students in previous years.

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HOW CAN UNIVERSITIES USE YOUTUBE Contd

• Provide videos on faculties, interesting social
  activities, specialties and a tour of the campus
  in order to attract future students to apply your
  University.
• State the core value of the university.
• Provide steps that help students through the
  application process.
• Follow this link to view more examples
• http//www.oculture.com/2008/01/10_university_coll
  ections_on_youtube.html

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Specific examples of universities using YouTube

• University of California Berkeley launched its
  YouTube channel in October 2007, and it posted
  its full length lectures on YouTube for free. The
  channel contains over 300 hours of academic
  programming.
• http//www.youtube.com/ucberkeley
• Oxford university posted a video named Walking
  Tour on YouTube. The video contains pictures of
  the University.
• http//www.youtube.com/watch?vyyXipkVgGJo

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Conclusion

• To conclude, YouTube is a free platform with a
  massive audience reach, which makes far more
  useful for organizations such as companies and
  universities to use than any other video sharing
  network. It has great potential to develop and
  form new uses. Hence, it is up to us to discover
  other creative ways of using YouTube.
• For more information
• http//www.zenome.com/directory/index.php?parentID
  007.061.012.007.999