Economic Development and California Community Colleges

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Celebrating our Heritage Charting our
Future CCCAOE 2006 Spring Conference Marketing
Your Colleges Regional Program Starting Point
of Success
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Professional Development Academy
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Region X IDRC is Funded!

• In January 2005 San Diego and Imperial County
  Community Colleges received a 2 year, 725,000
  Economic Workforce Development grant from the
  California State Chancellors Office to create a
  Professional Development Academy.

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Program Objectives

• To develop, promote and deliver uniform,
  employee-centered professional development
  training that meets the needs of employers in San
  Diego and Imperial Counties.
• To create sustainable capacity for Community
  Colleges to serve businesses.
• To provide employers with a local, low-cost
  option to train their employees for
  promotability.

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Direction

• Advisory Committee
• Implementation Committee
• Leadership Committee
• Mary Wiley Southwestern
• Robin Carvajal San Diego CCD
• Efrain Silva Imperial Valley College
• Teri Safranek Palomar College
• Lynda Lee MiraCosta College
• Marie Ramos Cuyamaca

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Customer Service

• Superior Service Certificate
• Customer Appreciation
• Mastering Communication
• Dealing w/ Difficult People
• Team Work Certificate
• Team Building
• The Right Attitude
• Dealing with Change
• Personal Best Certificate
• Decision Making Problem Solving
• Business Ethics
• Time Management
• Stress Management

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Supervision

• Managing Employee Performance
• Employee Performance Reviews
• Successful Hiring
• Retention Strategies
• Termination Guidelines
• Powerful Presentations
• Designing Presentations
• Delivering Presentations
• Business Communications
• Concise Business Writing
• Effective Meetings

• Fundamentals of Supervision
• Personality Style Strategies
• Conflict Management
• Managing Organizational Change
• Managing Diverse Teams
• Enhancing Employee Performance
• Motivation and Recognition
• Practical Coaching
• Workplace Accountability
• Employment Law
• Preventing Sexual Harassment
• Labor Law Update

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Frontline

• Getting Organized
• Goal Setting Project Management
• Employment Law Awareness
• ADA/EO/Sexual Harassment
• Business Communications
• Business Writing E-mail Etiquette

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Leadership Series

• coming in late Spring 2006

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Doing business without advertising is like
winking at a girl in the dark. You know what you
are doing, but nobody else does." -Steuart
Henderson Britt, advertising consultant, 1970.
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Branding/Identity

• Consistent look and feel
• Participant workbook covers
• Promotional flyers
• Postcard campaign
• Print advertising
• Posters
• Tri-fold brochure
• Stationary package
• Monthly electronic media announcements (email)
• Website

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Websitewww.ProfessionalDevelopmentAcademy.com

• Home
• Training for Employers
• Onsite
• Customization
• College Locator Map
• Class Descriptions
• Descriptions
• Who Should Attend
• Objectives
• Related courses
• Class Schedules
• FAQ
• PDA Updates (subscribe)

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• Marketing Plan

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Local vs. Regional Marketing
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Regional Efforts

• Website
• Print Advertising/Articles in Regional
  Publications
• Press Releases
• Presentations
• Use a branded template and consistent message
• Regional Collateral Dissemination
• Postcards, brochures, posters, flyers, electronic
  announcements

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Other Regional Avenues

• Free television coverage
• Conferences and job fairs
• Web calendars and links
• Register on regional provider lists

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Local Efforts

• Each partner creates a local Marketing Plan for
  the communities they serve that include
• Print Advertising Plan
• Presentation Plan
• Dissemination Plan
• NOTE Local plans ensure that regional
  efforts are not being duplicated at a
  local level and vice versa.

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Print Advertising Plan

• Publication
• Quantity (size, type, etc.)
• Run date(s)
• Contact
• Budget

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Presentation Plan

• Organization
• Audience
• Contact
• Date

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Collateral Dissemination Plan

• Item (postcard, brochure, etc.)
• Quantity
• Location
• Timeline
• Print Budget

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Local Partners

• Chambers of Commerce
• Community Newspapers
• Career Centers (One-Stops)
• Economic Development Centers
• HR/Personnel Associations
• Industry Associations
• Business Partners
• Service Clubs (Kiwanis, Rotary)

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• Internal Marketing
• How important is it?

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Partner CollegesMary Wiley, Southwestern
CollegeTeri Safranek, Palomar College
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• Jennifer Lewis
• Cuyamaca College
• Professional Development Academy
• 619-660-4570
• jennifer.lewis_at_gcccd.net