nextSTAT Our Product is Your Profit!

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nextSTATOur Product is Your Profit!

• The Next Generation of Web Marketing

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Your Best Sales Resource Doesnt Work On
Commission!

• Or Take Lunch!
• Sick Days!
• Vacations!
• 8 Hour Days!
• FLMA!
• Or Even Holidays!
• NextSTAT Profit!

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Make Your Website A Profit Center!

• How many products have you sold over the
  internet?
• Has this been successful?
• Why? Why not?
• What have you sold as a result of the internet?

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What Can A Website Do For You?

• Sales
• Referrals
• Repeat Business
• Positioning
• Image
• Define Who You Are

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Taking Control of Your Sales Process

• Where do all your sales opportunities come from?
• Why do prospects and customers contact you?
• What happens after they contact you?
• Where did they go next?
• It is not enough to have a lot of visitors coming
  your site if they dont take any action!

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Taking Control of Your Sales Process

• What Are You Telling Your Prospects About Your
  Business?

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Taking Control of Your Sales Process
Harry S. Truman once said Every morning when I
wake up, I try to remember who I am and where I
came from. As dealers using the internet,
positioning is critical to your success. In the
book POSITIONING THE BATTLE FOR YOUR MIND, Jack
Trout said the goal of positioning is to own
one word in your customers mind. The proof
in-the-pudding are companies like Volvo, Krispy
Kreme Doughnuts, and Fedex. In your mind you
conjure us words like Safety, Hot and
Overnight. The authors explained that the human
mind is as closed as a clam and just as roomy.
Because of this, Jack Trout came up with his
five basic principles of the mind.
They are

• Minds are limited.
• Minds hate confusion.
• Minds are insecure.
• Minds dont change.
• Minds lose focus.

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Taking Control of Your Sales Process

• Better Campaign Targeting
• More Control over Conversions
• Better Identification of Profitable Business
  Segments
• Customer Relationship Management
• Improve Gross Margin
• Uncover Cross-Sell/Up-Sell Opportunities
• Create Targeted Content
• Tools to Take Action
• Custom Reports
• Target Most Profitable Customers

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WEB ANALYTICS DEMYSTIFIED
Terminology
Useless Terms

• Hit
• Click-Through

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WEB ANALYTICS DEMYSTIFIED
Terminology
Useful But Confusing Terms

• Page View
• Visit
• Visitor or Unique Visitor
• Referrer

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WEB ANALYTICS DEMYSTIFIED
Terminology
Truly Useful Terms

• Conversion Rate
• Abandonment Rate
• Attrition
• Loyalty, Frequency and Recency

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Pyramid of Web Analytics Data Volume vs. Value
Uniquely Identified Users
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The Next Generation of WEB Marketing
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The Next Generation of Web Marketing

• It isnt enough to have a good site-you have to
  understand what about your site is successful,
  and what is not. Traffic patterns to, on, and
  away from your site are critical for your
  success. Knowing how to get your visitors to
  stay longer and take action is even more
  important.
• nextSTAT can show you how effective your website
  is and allow you to quantify how much it is
  helping your business.

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Dashboards
View summaries of our sites performance at a
glance.

• Visitors
• New Visitors
• Return Visitors
• Site Bounce Rate
• Average Time on Site
• Total Visitors Logged to Date

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Navigation
You can get answers to your questions about how
much time was spent on each page of your site,
what links were used to leave your site, and what
files were downloaded. You can do path analysis
to see what paths are the most popular to take
through your site

• Visited Pages
• Entry Pages
• Exit Pages
• Average Time on Page
• Exit Links
• Downloaded File Clicks

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Marketing
Understand how your marketing campaigns are
doing, which search engines are sending the most
visitors, and how many visitors are converting.
Set goals for your site and monitor those goals.

• Conversion Tracking
• Search Engine
• Search Engine Key Words
• Referring Pages
• Campaign Tracking

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Traffic Patterns
Get to understand how the traffic to your site
flows. What are the peak times? How many truly
unique visitors are coming to your site by hour,
day, week, month, and year? How many visits do
they make? How much content are they seeing?

• Unique Visitors
• Visits
• Page Views

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Visitor Profile
Get to know your visitors. You can see what your
visitors like, or you can zoom right down into
each specific visitor to see everything they did
on your site. See how loyal your visitors are,
how often the visit, how often they return, and
how much time they spend.

• Visitor Summary
• Most Active Visitors
• Visitor Loyalty
• Visitor Recency
• Visitor Frequency
• Time on Site

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Technology
By knowing what your visitors are using you can
adjust your site to accommodate your visitors
needs and improve your visitor experience and
conversion rates.

• Browser
• Browser Versions
• Page Views
• Operating System
• OS Versions
• Color Depths
• Cookies Enabled
• ISPs
• Javascript
• Resolutions

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WIIFM?

• When your visitors look at your website they only
  have a few seconds before they want the answer to
  this question.

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WIIFM?

• Expand Your Market
• Reduce Cost of Sales
• Improve Inventory Turns
• Increase Customer Loyalty
• Decrease Sales Time
• NextSTAT Profit!

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Who is your competitor?
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Call To Action!!!!!!
Go to www.nextstat.com and sign up for a free
trial!!!!!!!
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nextSTAT

• The Next Generation of Web Marketing