KPRC Local 2 presents Houstons

1
KPRC Local 2
presents Houstons Newest Hispanic Marketing
Opportunity
2
10 County Metro 20 County DMA

• TV Homes in Metro
• 1,871,970
• TV Homes in DMA
• 1,982,120
• Total People 2 in DMA
• 5,453,000
• Total Adults 18 in DMA
• 4,056,000

Source Nielsen Media Research
3
What is LATV?

• LATV, Latino Alternative Television, has been on
  the air in Los Angeles since 2001. Post-Newsweek
  Stations plan to launch LATV on digital channels
  of its stations in Houston, Miami, San Antonio,
  and Orlando this Spring.
• LATV targets 18-34 year old bilingual Latinos
  with Hispanic music and entertainment programming
  24 hours a day, 7 days a week.
• LATV is an over-the-air station that is broadcast
  on the digital spectrum. Viewers can pick it up
  with an antenna or on cable. The viewer must
  have a television with a digital receiver, which
  most sets sold today have.

4
Why LATV?

• Univision and Telemundo programs are spoken 100
  in Spanishand 50 of their audiences are older
  than 35. By contrast, LATV will be in English,
  and is aimed at younger, upwardly mobile
  Hispanics.
• Houston is 26 Hispanic and is home to more than
  492,360 Hispanic households, making it the
  nations fourth largest Hispanic market.
  Houstons Hispanic television households have
  increased by a rate of over 45 since 2000.
• Nearly 90 of Hispanics in Houston speak some
  English and 51 of Houstons bilingual Hispanic
  consumers are between 18-34 years old. LATV is
  a perfect fit!

Source NSI, November 06. Marshall Marketing
2006.
5
LATV is your best opportunity to reach English
and Spanish speaking young adults looking for the
latest in music, fashion and lifestyle trends!
6
(No Transcript)