Transitioning to Electronic Communications

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Transitioning to Electronic Communications

• Karen Welle
• Assistant Director
• May 21, 2009

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Weve got Twitter!
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Where we started..pdfs and MS Excel mailing
lists
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Notice the two-column format. Its wraps
vertically, so a reader has to scroll down and up
to read it.
Monthly Update Short bulleted info with links
(11x17 bi-fold)
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(No Transcript)
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Our fearless director, Mark Schoenbaum
Quarterly 8 pages, 4 in-depth articles
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Again, two column vertical format. See the
problem?
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Continued from previous page
Continued from Page 3. Not very online-friendly,
is it?
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First thing lose the mailing list and dead
weight (literally)
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Sent to Excel subscriber list.
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Subscribers can sign themselves up for a variety
of online newsletters through MDH
GovDelivery.com
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User-maintained profile
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Second thinglose the pdf print style layout

• (It wasnt easy. We loved our print layouts.)

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NEW MONTHLY UPDATE AND GRAPHIC. More crisp and
contemporary.
Text reads horizontally, allows for scrolling.
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Same in-depth, articles, but in a scroll-friendly
view.
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(No Transcript)
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(No Transcript)
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We post messages about twice per week.
We also follow a few others.
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Thank you
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For more information

• http//www.health.state.mn.us/divs/orhpc/
• Karen Welle
• Assistant Director
• 651-201-3865
• Karen.welle_at_state.mn.us
• Mary Ann Radigan
• Communications Coordinator
• 651-201-3855
• Maryann.radigan_at_state.mn.us